Essays about: "marketing channels"
Showing result 11 - 15 of 292 essays containing the words marketing channels.
-
11. Entering to the Japanese market with a sustainability valued product : sustainability awareness and media landscape in Japan
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : With a research question “How could Western companies enter the Japanese market when they promote sustainability valued products/services”, this research examined how people in Japan have awareness towards sustainability. To think about how specific marketing execution could be done to promote a product or service, a part of this project took place in Japan to capture the media landscape and current trends. READ MORE
-
12. Exploring Brand Equity through Digital Marketing : A multiple case study of B2B SMEs in the manufacturing and marketing consultant industry
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : The industrial marketing strategy in many industries has been largely influenced by the coming of digital marketing over the past decade. The trends are changing from the traditional to a digital era and companies are being forced by this digitalization shift. The manufacturing and marketing consultant industry is no exception. READ MORE
-
13. Community interactions : how visitors co-create Greenpeace’s online presence
University essay from SLU/Dept. of Urban and Rural DevelopmentAbstract : The online presence of environmental NGOs (ENGOs) has opened the opportunity to gain independence from the limitation of the news media coverage they can get. However, multiple challenges, including dealing with interactions on social media, are among the complexities of using those channels. READ MORE
-
14. Sann vänskap är ljudet mellan människor
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Problem/forskningsfråga: Hur försöker svenska podcasts skapa trovärdighet till sina lyssnare samtidigt som de marknadsför produkter och företag? och Hur tar unga lyssnare emot reklam i podcasts utifrån ett förtroendeperspektiv? Syfte: Studiens syfte är att utifrån kvalitativ metod skapa förståelse för hur annonsering i digitala kanaler påverkar podcasts trovärdighet. Den växande digitala kanalen podcast ska användas som verktyg för undersökningen. READ MORE
-
15. The Digital World of Self-Publishing : A qualitative multiple case study examining how digitalization has influenced self-publishing authors.
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: The third revolution, also called the digital revolution, has challenged the traditional way of publishing and the existing business models. Digitalization has become the center of this development and with innovations such as the internet and computers, a whole new world of possibilities for authors have opened up, including self-publishing. READ MORE