Essays about: "marketing channels"
Showing result 16 - 20 of 281 essays containing the words marketing channels.
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16. The importance of brand identity on social media for micro and small publishers
University essay from Malmö universitet/Institutionen för datavetenskap och medieteknik (DVMT)Abstract : In today’s world, using social media is part of many people’s daily routine. As many consumers exists on social media, the networks have become attractive marketing channels for brands around the world. READ MORE
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17. A Disruptive Innovation Approach to Design a Business Model for a Startup DigitalHealthcare Platform.
University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknikAbstract : Date: 27/05/2021 Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Hekmat Bsirini, Moe Gamil Hashem, and Hasitha Gayathri Jayasinghe (93/04/22) ( 90\08\23 ) ( 86/11/04 ) Title: A Disruptive Innovation Approach to Design a Business Model for a Startup DigitalHealthcare Platform. Tutor: Leanne Johnstone Keywords: disruptive innovation - healthcare - business model - digitalization - business modelinnovation. READ MORE
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18. Marketing of Community-Based Tourism : A case study of Central Asia
University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknikAbstract : The aim of this thesis is to fill the research gap between marketing and community-based tourism, with using the Stakeholder Theory as intermediary. For this purpose, it is analyzed how the Stakeholder Theory can contribute to improve the marketing of community-based tourism. READ MORE
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19. The effects of eWOM on companies : A qualitative study about how companies get affected by the eWOW spread by consumers
University essay from Umeå universitet/FöretagsekonomiAbstract : Abstract The rapid technological developments have changed how companies market themselves and how consumers search for information. Furthermore, the internet provides companies with a variety of channels to share information and products. READ MORE
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20. Rebranding of luxury fashion brands : A case study of how to communicate rebranding to younger consumers
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : Abstract Background: The luxury fashion brands need to rebrand themselves towards the younger consumers. In 2025 Millennials and Generation Z will represent approximately 55% of the market for luxury products. The exclusive brands need to adapt to this target group. READ MORE