Essays about: "marketing channels"
Showing result 21 - 25 of 292 essays containing the words marketing channels.
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21. Marketing of Community-Based Tourism : A case study of Central Asia
University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknikAbstract : The aim of this thesis is to fill the research gap between marketing and community-based tourism, with using the Stakeholder Theory as intermediary. For this purpose, it is analyzed how the Stakeholder Theory can contribute to improve the marketing of community-based tourism. READ MORE
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22. The effects of eWOM on companies : A qualitative study about how companies get affected by the eWOW spread by consumers
University essay from Umeå universitet/FöretagsekonomiAbstract : Abstract The rapid technological developments have changed how companies market themselves and how consumers search for information. Furthermore, the internet provides companies with a variety of channels to share information and products. READ MORE
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23. Rebranding of luxury fashion brands : A case study of how to communicate rebranding to younger consumers
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : Abstract Background: The luxury fashion brands need to rebrand themselves towards the younger consumers. In 2025 Millennials and Generation Z will represent approximately 55% of the market for luxury products. The exclusive brands need to adapt to this target group. READ MORE
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24. Follow generational footsteps, or minimize future footprint? : Exploring the motives behind Gen Z’s meat consumption and the implications on the marketing of meat substitutes
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background: The environmental changes leave the younger generation (Gen Z) to worry about their future, which means implementing changes in their consumption behavior. With global meat consumption drastically increasing, Gen Z has the potential to frame their food consumption patterns for the future. READ MORE
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25. Tourism in Time of Epidemics
University essay from Lunds universitet/Institutionen för tjänstevetenskapAbstract : The aim of this research project is to study the role played by communication strategies on organisational reputation among the different stakeholders involved during the current COVID-19 pandemic outbreak. In doing so, this master thesis aims to understand how crisis communication aids the management of service processes and the construction of organisational image during crises. READ MORE