Essays about: "marketing communícation relation"

Showing result 1 - 5 of 74 essays containing the words marketing communícation relation.

  1. 1. Long, Long Time : An Examination of Identity and Status Connected to Scenography in the Tv-Series The Last of Us (2023)

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Anton Jonsson; [2023]
    Keywords : Kvalitativ visuell analys; representation; The Last of Us; Bourdieu; kapital; post-apokalyps; zombie; scenografi; identitet; status; medborgarförslag; illustration; kollage; kampanj; ungdomar; inflytande; demokrati; Malmö Stad; framtidstro;

    Abstract : This study examines cinematic storytelling by looking at screenshots from episode three of the tv-series The Last of Us (2023). The purpose is to illustrate how scenography in the chosen material can represent meaningful concepts about the main character's identity and statues. READ MORE

  3. 2. Corporate Involvement in Charitable Engagements : Exploring the Dynamics of Corporate-Charity Collaborators

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Mikaela Jansson; Katarina Ölander Gür; [2023]
    Keywords : CSR; corporate-charity collaborations; sustainability reporting; charitable engagements;

    Abstract : In today's business environment, organizations are expected to engage in Corporate Social Responsibility (CSR), which involves balancing their economic success with positive social and environmental impact. Collaborating with charitable organizations can be a way for companies to engage in socially responsible activities and given the increasing focus on CSR, there is a potential for an enhanced interaction between companies and charitable organizations. READ MORE

  4. 3. CSR EMBEDDED IN THE CORPORATE DNA : A QUALITATIVE CASE STUDY OF CSR-BRANDING AND SUSTAINABILITY REPORTING WITHIN A NORDIC MULTI-BRAND ORGANIZATION IN THE BEAUTY INDUSTRY

    University essay from Umeå universitet/Företagsekonomi

    Author : Emelie Rantatalo; Linda Jonsson; [2023]
    Keywords : corporate social responsibility; corporate branding; CSR- branding; sustainability reporting; stakeholders;

    Abstract : CSR-branding has gained recognition and promotes organizations to incorporate CSRinitiatives into their branding strategies. Conversely, executing an effective CSR-brandingstrategy presents challenges such as aligning relevant initiatives with the corporate brand,assessing internal resources, and engaging external stakeholders. READ MORE

  5. 4. Barcelona as a place brand, a study on visual communication and place marketing

    University essay from Linköpings universitet/Medie- och Informationsteknik; Linköpings universitet/Tekniska fakulteten

    Author : Jonatan Matias Salinas; Maja Wastesson; [2023]
    Keywords : Visuell kommunikation; platsmarknadsföring; varumärke; platsvarumärke; varumärkesstrategi; grafisk design; retorik.;

    Abstract : Betydelsen av att etablera och bevara ett starkt varumärke av en plats eller stad, så kallad platsmarknadsföring, är av största intresse för en plats, inte minst ur ett ekonomiskt perspektiv. En del i ledet av att etablera ett starkt varumärke består av att arbeta med kommunikation i olika format, till exempel genom visuell kommunikation vars syfte är att stärka den grafiska profilen inom bland annat reklam, webb, sociala medier, skyltning och illustrationer. READ MORE

  6. 5. Fashion marketing's role in purchase pressure

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Sara Hjälmeby; Sophie Vigren; [2022]
    Keywords : Fashion; Purchase Pressure; Marketing Communications; Overconsumption; Sustainable Branding;

    Abstract : The purpose of this study is to examine the relation between online communication in marketing and customers’ purchase pressure. We further examine if the customer’s perception of the brand’s authenticity and genuineness affects the perceived purchase pressure. READ MORE