Essays about: "marketing communication mix"
Showing result 1 - 5 of 44 essays containing the words marketing communication mix.
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1. Lost in the Weeds : Understanding the Firm's Perspective of Regulations on Marketing Communications in the Canadian Cannabis Industry
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : Background: Marketing communication is the process of communicating with the customer, this is all communicative materials that are produced by the firm in order to influence the consumer. Regulations are all the rules, instructions, memos issued by a market authority that dictate the ways a firm may present their brand. READ MORE
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2. Hur kommuniceras klimatfördelarna med att bygga flerbostadshus i trä
University essay from SLU/Dept. of Forest EconomicsAbstract : I takt med en ökad konsumentmedvetenhet och kunskap kring konsumtionens klimatpåverkan kritiseras traditionella strategier inom marknadsföring allt hårdare. Kritiken har framförallt handlat om marknadsförares främjande av överkonsumtion och att på så sätt ha bidragit att skapa ett ohållbart konsumtionssamhälle. READ MORE
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3. Attitudes & Incentives of Green Marketing in the Clothes and Accessory Industry - Companies Perspectives
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : This is a comparative, qualitative study conducted through comparing three different companies that are in some extent using Green marketing in their marketing communication. The issue that this study addresses is the problematics connected to the use of green marketing. READ MORE
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4. Reaching Generation Z : A qualitative study examining marketing communication channels for targeting Generation Z to establish brand awareness
University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakultetenAbstract : Brand awareness and its establishment among consumers has been a central theme in previous research on marketing as it is proven to indirectly induce purchase. It is thus seen as crucial for marketers to establish brand awareness. However, a research gap is apparent in regard to creating brand awareness among Generation Z. READ MORE
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5. SUSTAINABILITY MARKETING COMMUNICATION
University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapAbstract : ABSTRACT Title: Sustainability marketing communication Student: Audrey Maria Supervisor:Venilton Reinert Purpose of the study: Understand how the companies build their communication message to achieve their sustainable positioning. Research Question: How today’s companies integrate sustainability in their communicationmessage to position themselves as a sustainable company? Method: This study uses a qualitative approach that analyses 3 different case studies of business to consumer (B2C) companies. READ MORE