Essays about: "marketing communication"
Showing result 16 - 20 of 895 essays containing the words marketing communication.
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16. Unveiling the Art of Illusion: Exploring the Fabrication of Authenticity and Trustworthiness by Social Media Micro-Influencers to Engage Their Audience : An exploratory multiple case study that aims to analyze how social media micro-influencers fabricate authenticity and trustworthiness to engage their audience
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background: Social networking sites have transformed communication and advertising, with influencers like micro-influencers and "instafamous" individuals playing a crucial marketing role. Businesses now leverage these influencers to engage audiences and promote their brands, creating new opportunities for online brand promotion and consumer engagement. READ MORE
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17. Can Generative AI Replace Human Communication Professionals? A qualitative study comparing social media content generated by Artificial Intelligence and humans
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : Generative AI is a novel phenomenon, now within the hands of the public. The utilisation of AI has already started replacing human employees in many industries and previous research shows that generative AI have great abilities in creative and communicative contexts. READ MORE
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18. Does Brand Personality Beat Sustainability Claims?
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Sustainability has been an inevitable topic globally and its importance is not expected to decline in the near future. Lately, sustainable options have taken a bigger proportion of the market share within the fashion industry. READ MORE
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19. The Use Of Colors In Social Media Advertisements : An exploratory study about consumers’ mental response
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : The purpose of this study is to explore how the use of primary colors in social media advertisements influences consumers’ mental response, which was done by analyzing how consumers responded to the primary colors through cognition, emotion and perception in social media advertising posts. The theoretical framework was built on the concepts of primary colors (e. READ MORE
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20. Digital Infrastructures for Cohousing
University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)Abstract : This paper introduces the topic of Cohousing as a solution to the chronic housing crisis and examines how it can be supported by digital platforms, and what form they should take. The theoretical concept of platforms and infrastructure is examined in general and specifically for communities along with other co-operative practices. READ MORE