Essays about: "marketing communications"

Showing result 21 - 25 of 137 essays containing the words marketing communications.

  1. 21. Longing for Leisure: How Near-Past Nostalgia Shapes Leisure Practices

    University essay from Göteborgs universitet/Graduate School

    Author : Taraneh Kianersi Adegani; Johanna Brun Gustavsson; [2021-07-02]
    Keywords : Near-past nostalgia; leisure practices; practice theory; qualitative methodology;

    Abstract : Nostalgia has been conceptualized as an emotion, yet limited studies have explored how it shapes practices. In light of the Covid-19 pandemic individuals' lives have been turned upside down, resulting in nostalgia for the time just prior to the pandemic. READ MORE

  3. 22. Communicating for Sustainable Consumption: Lessons from consumer-focused sustainability marketing in the food-product sector

    University essay from Lunds universitet/Internationella miljöinstitutet

    Author : Rowan Katherine Drury; [2021]
    Keywords : Sustainability; environment; communication; marketing; behavioural change; sustainability communications; Earth and Environmental Sciences;

    Abstract : There is a growing demand from policy makers for businesses to help close the consumer intention-action gap for sustainable product choice and strengthen the green economy. Moreover, there is increased interest from consumers in brands that are transparent about their environmental impact. READ MORE

  4. 23. From commercial product to art piece: luxury in the search of virtual exclusivity

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Gvantsa Khabalashvili; Leyre Hermana García-Agulló; [2021]
    Keywords : luxury; luxury brand; art; artification; cultural capital; Business and Economics;

    Abstract : Thesis purpose: The purpose is to identify what opportunities the approach to art on Instagram offers luxury brands to sustain their exclusivity in an age of mass production. Theoretical Perspective: Pierre Bourdieu’s (1984) cultural capital, legitimate culture and Kapferer and Bastien’s (2012) anti-marketing rules and the artification of luxury are the main sources of theory used to develop the analysis. READ MORE

  5. 24. Consumer responsibilization in sustainable fashion communications on Instagram : A multimodal discourse analysis

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Vera Sofie Thallinger; Lusanda Ntintili; [2021]
    Keywords : Instagram; Social Media; Multimodal Discourse; Consumer Responsibilization; Sustainable Fashion; Cultural Marketing;

    Abstract : Background, Problem Statement and Gap - Political agendas informed by the negative impacts of increasing consumption (including fashion consumption) have allocated major parts of the responsibility to contribute to sustainable development to individual consumers. These agendas subsequently highlighted the need to provide more information, including through media and social media, about the negative impacts of fashion consumption - and consumption at large - to the consumer. READ MORE

  6. 25. The impact of digitalization on logo design

    University essay from

    Author : Elias Stråle; Mohammad Selwaye; Khaled Akkad; [2021]
    Keywords : Graphic design; Logo design; Branding; Visual Communications; identity; marketing; digitalization;

    Abstract : A logo is a vital part of any company’s visual identity. The following report exploreshow logo design got affected by the recent age of digitalization. The report helpsoutline essential parts of successful logo design for current and future mediums. READ MORE