Essays about: "marketing conceptual frame work"

Found 2 essays containing the words marketing conceptual frame work.

1. 1. Factors Affecting Consumers for Purchasing Electricity inSweden

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Waqas Anis; Akmal Kalair; [2010]
   Keywords : Green Energy; Energy sector in Sweden; Consumers Decision for purchasing electricity;

   Abstract : Purpose As Sweden is one of the countries who pays a lot of attention towards the sustainability ofthe society, eco green businesses and also promotes environmental friendly products. So thepurpose of this study is to analyze the factors which influence consumers before choosingany electricity supplier, whether it is low price, better services, environmental friendly oravailability. READ MORE

3. 2.  “What are the main factors that influence consumers in their choice of green energy company over the conventional energy”? : “The role of green marketing in development of consumer behavior towards green energy”

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Usama Awan; Muhammad Aamer Raza; [2010]
   Keywords : Green Energy; Green Marketing; Green. Consumer Behavior; Consumer Decision. Social Responsibility;

   Abstract : Purpose: The purpose of this thesis is to study the factors affecting consumers while taking decision towards electricity providing company. Theoretical Frame work This academic work starts by presenting the background information of energy market, and then presents concept of green marketing, social responsibility, green energy, and consumer behavior in literature review. READ MORE