Essays about: "marketing decision making process"

Showing result 1 - 5 of 79 essays containing the words marketing decision making process.

  1. 1. The future of maintenance work at a Swedish steel producer : Effective and Attractive workplaces through Industry 4.0

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle; Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Johanna Edlund; Per Hellström; [2019]
    Keywords : Industry 4.0; Work environment; Future industry; Human work science; Steel industry; Attractive workplace; Participation; Resistance; Maintenance work; Industri 4.0; Arbetsmiljö; Framtidens industri; Arbetsvetenskap; Stålindustri; Attraktiva arbeten; Delaktighet; Motstånd; Underhållsarbete;

    Abstract : Industry 4.0 is being investigated all around the world and it brings an entire arsenal of new tech-nology. It is during major technological changes where we have the chance to change old pat-terns. READ MORE

  2. 2. Adoption of high-technology products in emerging markets: The ACE-1 advanced biomass cookstove in rural Cambodia

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : Anne Baltruschat; [2019]
    Keywords : Sustainable Development; Energy access; Clean cooking; Advanced biomass stoves; Adoption;

    Abstract : This study examines the adoption of clean cooking technologies in developing countries with a focus on the ACE-1 advanced biomass stove (ABS). Marginalized communities in rural environments are often exposed to high levels of Household Air Pollution (HAP) due to the common use of traditional cookstoves. READ MORE

  3. 3. Effect of eWOM on consumers purchasing decision making process

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

    Author : Mohamad Alkhalil; [2019]
    Keywords : ;

    Abstract : People in the past were trying to get information through libraries, magazines or marketing agencies that were created specifically to attract consumers. In the age of the Internet people have been able to communicate with each other around the world after it was one-way communication in the pre-Internet age. READ MORE

  4. 4. A consumer perspective of personalized marketing : An exploratory study on consumer perception of personalized marketing and how it affects the purchase decision making

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi; Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Teodor Dahl; David Fridh; [2019]
    Keywords : Personalized marketing; Consumer perception; Past experiences; Privacy concerns; Consumer decision-making process;

    Abstract : The traditional type of marketing is more directed towards big customer segments in specified areas. Due to technological improvement marketing has evolved into an extreme form of segmentation where marketing target the individual consumer based on their personal needs and preferences. READ MORE

  5. 5. Does the Experience really matter in B2B? : A Qualitative Study on Customer Experience Management in B2B

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Matilda Ullberg; Alexandra Greus; Sofia Dollerup; [2019]
    Keywords : customer experience; customer experience management; CEM; customer experience in B2B;

    Abstract : Background: The concept of Customer Experience Management (CEM) is growing as a marketing tool used in order to remain a competitive actor on the market. By designing a customer experience, companies are able to differentiate themselves by offering a holistic customer experience. READ MORE