Essays about: "marketing decision making process"

Showing result 1 - 5 of 40 essays containing the words marketing decision making process.

  1. 1. Adoption of high-technology products in emerging markets: The ACE-1 advanced biomass cookstove in rural Cambodia

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : Anne Baltruschat; [2019]
    Keywords : Sustainable Development; Energy access; Clean cooking; Advanced biomass stoves; Adoption;

    Abstract : This study examines the adoption of clean cooking technologies in developing countries with a focus on the ACE-1 advanced biomass stove (ABS). Marginalized communities in rural environments are often exposed to high levels of Household Air Pollution (HAP) due to the common use of traditional cookstoves. READ MORE

  2. 2. “I expect to get free shipping”

    University essay from Göteborgs universitet/Graduate School

    Author : Anne-Charlotte Paas; Rebecka Melin Oscarsson; Simona Dimitrova; [2018-07-03]
    Keywords : Retail; E-tailing; Shipping Handling costs; Transaction cost; Decision-making; Online shopping; Willingness to purchase; Sustainability;

    Abstract : MSc in Marketing & Consumption.... READ MORE

  3. 3. The decision journey to apply for higher education abroad: An exploratory study of the interactions between international students and online media communication channels

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Camila Moreira; Viktoria Chalkidou; [2018]
    Keywords : higher education; marketization of higher education; international student; consumer decision-making; empowered consumer; consumer decision journey; online marketing; online media communications.; Business and Economics;

    Abstract : The aim of this research was to explore the consumer behavior of international students in the context of the choice for a higher education institution abroad in order to gain insights on their interactions with different online media communication channels during their decision journey. Previous research discussed the increased use of the internet during the application process for universities abroad. READ MORE

  4. 4. Critical Success Factors Influencing the Degree of Alignment Between a Business Process and a CRM System : A Case Study of an IT Company

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Charlotta Tegelberg; [2018]
    Keywords : CRM Systems; Customer Relationship Management Systems; Business process; sales process; alignment; CSF; Critical success factors; CRM-system; affärsprocess; kritiska framgångsfaktorer; matchningsgrad;

    Abstract : The need for information in real time and the technology development has become more fast and more efficient. Companies today need to be more responsive to their customers to stay on top. Also, companies’ business processes need effective support from information technology solutions. READ MORE

  5. 5. Do Pictures of Hotel Service Employees Sell? A Quantitative Study of The Presence of Service Employees in Hotels' Pictures

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Klara Lönnemark; Louise Renman; [2018]
    Keywords : Digitalization; Leisure traveling; Decision-making process; Human interaction; Service employee;

    Abstract : The hotel industry is facing a digital disruption with a change in consumer booking pattern and increased competition from companies such as Airbnb. More consumers use digital channels such as online travel agencies and travel aggregators, and can easily compare multiple hotels prior to booking. READ MORE