Essays about: "marketing during crisis"

Showing result 1 - 5 of 39 essays containing the words marketing during crisis.

  1. 1. Corporate Involvement in Charitable Engagements : Exploring the Dynamics of Corporate-Charity Collaborators

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Mikaela Jansson; Katarina Ölander Gür; [2023]
    Keywords : CSR; corporate-charity collaborations; sustainability reporting; charitable engagements;

    Abstract : In today's business environment, organizations are expected to engage in Corporate Social Responsibility (CSR), which involves balancing their economic success with positive social and environmental impact. Collaborating with charitable organizations can be a way for companies to engage in socially responsible activities and given the increasing focus on CSR, there is a potential for an enhanced interaction between companies and charitable organizations. READ MORE

  3. 2. Convicted marketing content containing sexual depiction : An empirical study of social media platforms after a scandal's occurrence

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Elin Månsson; Gülay Edin; [2023]
    Keywords : Social media marketing; content analysis; sexual marketing; gender discrimination; scandals in marketing; Marknadsföring i sociala medier; innehållsanalys; sexuell marknadsföring; könsdiskriminering; skandaler inom marknadsföring;

    Abstract : Title: Marketing content containing sexual depiction.- An empirical study of social media platforms after a scandal's occurrence. READ MORE

  4. 3. Cyprus: a divided country : How it is perceived/reasoned by Swedish tourists

    University essay from Södertörns högskola/Turismvetenskap

    Author : Fotini Andersson; [2022]
    Keywords : Political instability; conflict-zones; cross-boarding; motivations; demotivation; risk; perceived image; projected image; 3S model;

    Abstract : Political instability and conflicts has had a huge impact on a country’s tourism development and can cause long-term effects on the tourism industry. Since the tourism industry contributes to a large part of the country's economy, after crisis management strategies are important to implement and tourism organizations' marketing of the destination. READ MORE

  5. 4. Shopping Centers in Change: : A multiple case study of shopping centers´ communications strategies during a social crisis

    University essay from Högskolan i Halmstad

    Author : Petra Sellin; Julia Weideborn; [2022]
    Keywords : Communication; social crisis; brand; e-commerce; communication strategy;

    Abstract : The emergence of covid-19 resulted in a new way of living for the whole world. One of the areas that would come to be highly affected was the retail industry and more specifically shopping centers. The advice given by the government to citizens regarding the spread of the virus urged people to limit their time spent in public places. READ MORE

  6. 5. Tourism in Time of Epidemics

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Davide Celotto; [2021]
    Keywords : Tourism organisations; Crisis Communication strategies; Situational Crisis Communication Theory; Organisational reputation; Service Management.; Social Sciences;

    Abstract : The aim of this research project is to study the role played by communication strategies on organisational reputation among the different stakeholders involved during the current COVID-19 pandemic outbreak. In doing so, this master thesis aims to understand how crisis communication aids the management of service processes and the construction of organisational image during crises. READ MORE