Essays about: "marketing during crisis"

Showing result 1 - 5 of 37 essays containing the words marketing during crisis.

  1. 1. FROM STATUS TO STIGMA: THE DISCURSIVE JOURNEY OF LEISURE TRAVEL DURING THE COVID-19 PANDEMIC

    University essay from Göteborgs universitet/Graduate School

    Author : Simon Nordh; Olof Hedin; Christian Sahlgren; [2021-07-02]
    Keywords : Discourse Analysis; Leisure Travel; COVID-19 Pandemic; Stigma; Polarization;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  2. 2. Tourism in Time of Epidemics

    University essay from Lunds universitet/Institutionen för service management och tjänstevetenskap

    Author : Davide Celotto; [2021]
    Keywords : Tourism organisations; Crisis Communication strategies; Situational Crisis Communication Theory; Organisational reputation; Service Management.; Social Sciences;

    Abstract : The aim of this research project is to study the role played by communication strategies on organisational reputation among the different stakeholders involved during the current COVID-19 pandemic outbreak. In doing so, this master thesis aims to understand how crisis communication aids the management of service processes and the construction of organisational image during crises. READ MORE

  3. 3. Impacts of COVID-19: Funding Business Operations and Adapting Marketing Strategies

    University essay from Umeå universitet/Företagsekonomi

    Author : Sejin Hahn; Sarafat Hossain; [2021]
    Keywords : Adaptation; Crisis Management; Financial Liquidity; Access to Capital; Government Aid; Alternative Finance; Marketing Strategy; Resource-based View RBV ; Customer-Centric; Stakeholder View; Brand; Authenticity; Knowledge; Capabilities; Marketing Management; Marketing-Finance Interface; Paid Marketing; Organic Marketing; Customer Loyalty; Community; Decision-Making;

    Abstract : Purpose -- Given the enduring COVID-19 pandemic, this thesis set out to reveal an updated perspective of the service-oriented small business experience, particularly in their access and choice of financial resources to fund operations and adapt marketing strategy. By the time this study started, it was clear which businesses had been rising with the new tides of swelled categorical demand vs. READ MORE

  4. 4. How companies use social media marketing to acquire new customers in times of crisis

    University essay from Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turism; Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turism

    Author : Henry Nielsen; Katja Schildknecht; [2021]
    Keywords : Social media marketing; word-of-mouth; SME; customer acquisition; marketing in crisis; relationship marketing and customer engagement.;

    Abstract : There is little doubt that crises have a major impact on both companies and humanity. However, the picture is less clear when it comes to what challenges small- and medium-sized enterprises (SMEs) have to overcome when facing the crisis. Regulations and recommendations of the government are influencing the challenges to conduct business for SMEs. READ MORE

  5. 5. Marketing Innovation During a Crisis : A case study on the responses of Swedish SMEs to the COVID-19 pandemic

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Elvira Lundell; Zsófia Varga; [2021]
    Keywords : Economic Crisis; COVID-19; SMEs; Crisis Management; Marketing Innovation;

    Abstract : Background: The economic crisis derived from the COVID-19 pandemic has an impact on the global economy and Swedish small and medium-sized enterprises are challenged to adapt their practices to the new consumer buying behaviour. As a response to economic crises, where consumer buying behaviour changes, companies are forced to innovate their marketing methods. READ MORE