Essays about: "marketing during crisis"
Showing result 11 - 15 of 39 essays containing the words marketing during crisis.
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11. FIFA and the corporate players
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Private capital has become an increasingly important factor in the globalized football economy. The relationship between a sponsored entity and its sponsor is still relatively unexplored within marketing. READ MORE
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12. Resources influencing the growth of a firm at different stages: A qualitative study of Vietnamese SMEs in the IT Sector
University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapAbstract : This research aims to identify the key resources influencing the growth of IT-based SMEs in Vietnam in 5 different growth stages which were developed by Churchill and Lewis (1983); and we also demonstrated the process how such key resources are created, acquired, accumulated and exploited for the growth accordingly. We interviewed 4 founding members of 4 companies to collect the primary data and used some internet sources for secondary data. READ MORE
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13. Purchase and Market in the Airline Industry facing an uncertain society : An exploratory research through a multimethod study
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background: Several crises have passed and today, the world is witnessing the pandemic Covid-19. As a consequence, society is affected at large where new insights and attitudes are born. READ MORE
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14. HOW FINNISH MARKETING AGENCIES DEAL WITH COVID-19 : An integrated view on management and marketing in times of crisis
University essay from Umeå universitet/FöretagsekonomiAbstract : The outbreak and global spread of the coronavirus took the world by storm and beyond the evident threat it is to the human well-being, it is also impacting the health of businesses. In Finland it was only a matter of weeks after the government the 16th of March started to implement efforts to limit the spread, that a large marketing agency, among other firms, was forced to file for bankruptcy. READ MORE
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15. Marketing Innovation for SMEs during COVID-19 Pandemic : A case study of the hospitality industry in Norrbotten
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : As a global disaster, the COVID-19 pandemic (coronavirus) has an impact on the whole world economy. The pandemic threatens the survival of small and medium sized enterprises (SMEs) globally and nationally. It appears inevitable that this pandemic has created a difficult business environment for small and medium sized enterprises to operate in. READ MORE