Essays about: "marketing during crisis"

Showing result 16 - 20 of 39 essays containing the words marketing during crisis.

  1. 16. Crisis Communication Management: -A Case Study of Oxfam’s 2018 Credibility Crisis

    University essay from Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

    Author : Cassandra Abrache; [2019]
    Keywords : Crisis communication; Social media; Social Mediated Crisis Communication;

    Abstract : The growth of social media has set demands on organizations to be online and interact with stakeholders, especially during a crisis. The public are no longer seen as passive receivers of marketing messages. Previous studies have shown that the need for information increases during a crisis. READ MORE

  3. 17. Because They Love You: An Analysis of the @BVG_Kampagne Twitter Feed

    University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Author : Luisa Elena Falkenstein; [2019]
    Keywords : Content Analysis; Humor; Online Marketing; Crisis Communication; Twitter; Online Firestorm;

    Abstract : In this case study, I focus on Berlin’s BVG (public transport provider), who overcame asevere online firestorm in reaction to their marketing campaign centered around the slogan “Weil wir dich lieben “ (because we love you) in January 2015. Through a content analysis of the BVG’s Twitter feed in January 2015 (during the firestorm) and January 2016 (after the firestorm), I aim to determine how crisis communication strategies were employed by the BVG and what role humor played in their communication on Twitter. READ MORE

  4. 18. Corporate Strategies During an Economic Crisis : Cases of Micro and Small Italian Ceramic Enterprises

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Gabriele Campagnaro; [2015]
    Keywords : MSE; corporate strategy; economic crisis; organizational performance;

    Abstract : Extensive research has previously been conducted in the field of corporate strategies during economic crisis, analyzing different contexts and countries. Nevertheless, the main focus has always been on small and medium enterprises without considering the importance that micro enterprises have in the European business tradition. READ MORE

  5. 19. Greece: an attractive destination : Striving towards development or failure?

    University essay from Södertörns högskola/Institutionen för naturvetenskap, miljö och teknik

    Author : Kiriaki Kicki Grigoriadou; [2014]
    Keywords : Greece; destination; unsafe unsecure; travelers; re-attract; push; pull; stagnation; crisis; image; marketing; promotion; money; crisis management;

    Abstract : Greece is a well-known and recommended summer destination since the 1800’s. Greece have has its ups and downs however, travelers have always visited the country. When the economic crisis hit the country a reduction in the numbers of travelers and how those travelers spent their money differently became visable. READ MORE

  6. 20. Marketing Mix during financial crisis : A case study of gyms and sport clubs in Balearic Islands

    University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : Nicolas Alejandro Forte Sureda; Ignasi Aguiló Janer; [2014]
    Keywords : marketing; crisis; marketing during crisis; marketing mix; marketing mix during crisis; sport marketing;

    Abstract : The current financial crisis has stroke the World without leaving alone any sector, firmor household. Some sectors have been more affected than other ones. In the sport sector,gymnasiums and sport clubs have to adapt to the new situation while companies that didnot have been force to shut down or fire employees to stay afloat. READ MORE