Essays about: "marketing during crisis"
Showing result 6 - 10 of 39 essays containing the words marketing during crisis.
-
6. Impacts of COVID-19: Funding Business Operations and Adapting Marketing Strategies
University essay from Umeå universitet/FöretagsekonomiAbstract : Purpose -- Given the enduring COVID-19 pandemic, this thesis set out to reveal an updated perspective of the service-oriented small business experience, particularly in their access and choice of financial resources to fund operations and adapt marketing strategy. By the time this study started, it was clear which businesses had been rising with the new tides of swelled categorical demand vs. READ MORE
-
7. How companies use social media marketing to acquire new customers in times of crisis
University essay from Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turismAbstract : There is little doubt that crises have a major impact on both companies and humanity. However, the picture is less clear when it comes to what challenges small- and medium-sized enterprises (SMEs) have to overcome when facing the crisis. Regulations and recommendations of the government are influencing the challenges to conduct business for SMEs. READ MORE
-
8. Marketing Innovation During a Crisis : A case study on the responses of Swedish SMEs to the COVID-19 pandemic
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: The economic crisis derived from the COVID-19 pandemic has an impact on the global economy and Swedish small and medium-sized enterprises are challenged to adapt their practices to the new consumer buying behaviour. As a response to economic crises, where consumer buying behaviour changes, companies are forced to innovate their marketing methods. READ MORE
-
9. Examining the effectiveness of various leadership styles in Indian companies during the Covid-19 pandemic
University essay from Högskolan i Halmstad/Centre for International Marketing and Entrepreneurship Research (CIMER)Abstract : The purpose of this study is to find out which leadership styles are effective during the COVID-19 pandemic in India. In this study, the term “effective leadership styles” is used for defining the efficiency level of a leadership style in COVID-19 pandemic. READ MORE
-
10. French Business Schools’ reaction towards the increasing need of CSR and its impact on brand image. : A qualitative study on the French Business Schools’ behaviour towards CSR and brand image.
University essay from Umeå universitet/FöretagsekonomiAbstract : The researchers in this study wanted to focus on Business Schools by using management and marketing knowledge. Therefore, the most attractive subject for them was the link between CSR, Business schools and Brand image. READ MORE