Essays about: "marketing entry strategy"

Showing result 16 - 20 of 37 essays containing the words marketing entry strategy.

1. 16. Mobile Payments : Comparison of Mobile Wallet Concepts

   University essay from KTH/Kommunikationssystem, CoS

   Author : Srikant Narayan; [2013]
   Keywords : ;

   Abstract : Mobile payments are an emerging trend and an alternative to traditional payment methods. Mobile payments involve the usage of the mobile phone to handle credit transfers during purchase of goods and peer to peer money transfers referred to as mobile wallet service, instead of depending on bank cards and cash. READ MORE

3. 17. Challenges and Market Entry Strategies : a Study of Scandinavian Companies in Japan

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Therese Palmquist; [2012]
   Keywords : Entry barriers; Market entry strategy; Entry mode; Eclectic theory; OLI framework; Marketing mix; Standardization adaptation; Performance; Japan; Scandinavia ;

   Abstract : Japan, being the third largest market in the world with a population that is well educated and has a high buying power, is one of the most interesting markets for internationally active companies. However, old and recent studies show the same result; the Japanese market is also one of the most difficult to enter. READ MORE

4. 18. Foreign Market Entry Modes of Running Events- the internationalization of GöteborgsVarvet Half marathon

   University essay from Göteborgs universitet/Graduate School

   Author : Jenny Cheng; Hanna Sundell; [2011-07-06]
   Keywords : ;

   Abstract : Sports events are becoming increasingly globally important in social and economic terms. The number of people traveling abroad aiming to participate in those events has strongly increased in recent years. READ MORE

5. 19. The Specificities of Market Entry Strategies into a Developing Country : A research study on the entry strategies ofenergy efficiency light industry

   University essay from Ekonomihögskolan, ELNU

   Author : Rubaiyat Raihan; Shah Azeem; [2011]
   Keywords : International Market Entry Strategies; Energy Efficiency Light Industry; Entry Modes; Entry Barriers;

   Abstract : Date May 31, 2011 Course Name: Masters Thesis in Marketing, 4FE02E, 15 hp, Spring 2011 LinnaeusUniversity,Växjö,Sweden Program Masters in Marketing Authors: Rubaiyat Raihan 840812 Shah Azeem 761210 Tutor: Engelbert Weiss Examiner: Sarah Philipson Title of the Paper: The specificities of market entry strategies into a developing country Problem Statement: “What are the specificities of market entry strategies into a developing country?” Purpose: To understand the market entry strategy of high tech product like energy efficiency light for the developing country taking into consideration the aspects discussed under problem discussion. Delimitation: In our thesis paper, we are only discussed about the energy saving industry and more specific the light manufactures. READ MORE

6. 20. Internationalization Strategy of Small Medium Size Enterprises from Developing Countries : A Case Study of XINJIAHUA Export Company

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Ran Shen; Jingyun Yu; [2011]
   Keywords : Internationalization strategy; SMEs; developing country;

   Abstract : The internationalization of SMEs can be expected to gain further momentum because the world economy is becoming increasingly integrated with continuing declines in government-imposed barriers and continuing advances in technology. Meanwhile, more and more SMEs from developing countries start to increase their overseas business. READ MORE