Essays about: "marketing entry strategy"

Showing result 6 - 10 of 37 essays containing the words marketing entry strategy.

  1. 6. Corporate Diversification by Partnerships : A case study of an entrance into eSports

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Julia Bodin; Peter Kekesi; [2017]
    Keywords : diversification strategy; market entry; partnerships; partnership model; external factors; internal factors; sport industry; eSports;

    Abstract : When diversifying into new markets, companies have a wide range of strategic options tochoose from. This thesis investigates reasons and drivers behind why companies usepartnership as a diversification strategy when entering new markets. READ MORE

  3. 7. Lowering entry barriers in a digital era : A qualitative study about the Swedish fashion industry’s international expansion with Affiliate Marketing.

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Carl Brunius; Isak Lind; [2017]
    Keywords : Affiliate Marketing; Digital Marketing; Entry barriers; Entry Strategy; Ecommerce; Social Media; Affiliate marketing; Digital marknadsföring; E-handel; Etableringshinder; Social media;

    Abstract : The internet and the rise of e-commerce have changed the foundation for how Swedish fashion companies operates. The shift has simplified for businesses to reach foreign customers who are vital for the fashion companies as the Swedish market is too small to nurture all existing companies. READ MORE

  4. 8. International Market Selection among Swedish retailers : An exploratory study of how Swedish international retailers identify and select foreign markets

    University essay from Umeå universitet/Företagsekonomi

    Author : Johan Råberg; Max Hedenbergh; [2016]
    Keywords : international market selection; international market segmentation; international retailing; international marketing; international marketing management; international strategy; internationalization; international market entry; international expansion;

    Abstract : In the wake of globalization, an increasing amount of firms must consider internationalization strategies to remain competitive. The strategic decision of where to expand is complex by nature. READ MORE

  5. 9. Breaking the Barriers of Internationalization through Marketing : An exploratory study of INVs' marketing approach

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Tadas Gustas; Caroline Blixt; [2016]
    Keywords : International New Ventures; Marketing; Resource Based View; Marketing Capabilities; Business Networks; Financial Resources; Internationalization;

    Abstract : This thesis explores how the resources of marketing capabilities, business networks, and financial resources, influence the marketing approach of international new ventures. Building on the resource based view, the market entry of firms and how they compete is analyzed by exploring the resources and capabilities of INVs. READ MORE

  6. 10. Does culture matter in online retail? : A quantitative study based on the online shopping behaviour of generation Y in relation to the cultural influences of Germans and Swedes

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Dionne Boerwinkel; [2016]
    Keywords : E-commerce; culture;

    Abstract : Abstract Background: Due to technological developments (e.g. internet) and globalization, business management and the sales environment faced several changes in the last decades. Together with the convenience of the e-commerce and the free trade policy in the EU, businesses are evoked to enter foreign (online) markets (within the EU). READ MORE