Essays about: "marketing environment case study"
Showing result 26 - 30 of 154 essays containing the words marketing environment case study.
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26. Talk about value, not product... : The solution to widen the sales pipeline?
University essay from Umeå universitet/FöretagsekonomiAbstract : Business-to-business (B2B) organizations are facing challenges related to complex sales cycles and increasing competition, resulting in more value-driven sales processes and a holistic ecosystem for the B2B marketplace. Recent studies have acknowledged the lack of research on inside sales and sales development in B2B organizations. READ MORE
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27. Challenging Traditional Growth Strategies - An exploratory single case study on how Forza Football designs user involvement growth strategies to enable viral growth
University essay from Göteborgs universitet/Graduate SchoolAbstract : Background and Purpose: In order to stay competitive in a rapidly changing business environment, the question of growth is perceived to be an essential issue of survival and entrepreneurial behavior. Traditionally, strategies related to growth have mostly been related to expenses on marketing or acquisitions of smaller competitors. READ MORE
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28. Value co-creation in a digital world : A case study on a Swedish online retailer implementing value co-creation
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: In the past, the majority of products were sold in the retail industry through physical stores, making it possible for customers to interact and be personal with the retailers. The development of technology has made retailers move their operations to an online environment. READ MORE
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29. “Beyond Goods and Services": an application of the Experience Economy and Strategic Management in the Restaurant Industry : A qualitative study of restaurant professionals
University essay from Umeå universitet/FöretagsekonomiAbstract : “In a world saturated with largely undifferentiated goods and services, the greatest opportunity for value creation resides in staging experiences” (Pine & Gilmore, 2011, p. ix). This observation is more than ever actual. Nowadays, organizations must face intense competition and struggle to differentiate themselves. READ MORE
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30. Entrepreneurship and critical success factors in manufacturingindustry: A Case Study for Johnson Controls Lammhult, Sweden
University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)Abstract : In the last 30 years has seen a cutthroat competition among many organizations across the world.The Swedish industries were not an exception in this phase of globalization. READ MORE