Essays about: "marketing environment case study"

Showing result 36 - 40 of 154 essays containing the words marketing environment case study.

1. 36. An empirical study of the co-branding partner selection strategy : A perception from the negative perspective combing with consumer psychology

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Tongda Lu; Jiawen Ji; Jingming Zhang; [2020]
   Keywords : Co-branding; cross-branding; brand identity; consumer psychology.;

   Abstract : In recent years, the fashion industry has set off a trend of co-branding, and co-branding has become a unique marketing strategy for major brands to obtain benefits. However, there are potential risks when brands are selecting joint partners. READ MORE

3. 37. Identified Solutions and Barriers to Achieve Sufficiency and Resource Efficiency in the Clothing Industry : a Swedish perspective

   University essay from Linköpings universitet/Tema Miljöförändring

   Author : Rasmus Sihvonen; [2020]
   Keywords : systems; processes; consumption; attitude-to-action gap;

   Abstract : Environmental realities such as resource depletion and climate change require us to rethink many of the processes in place in the global system. The clothing industry as one of these processes has become wasteful of resources, calling for the application of both circular solutions and, as argued here, sufficiency to reach higher resource efficiency. READ MORE

4. 38. "This is my favorite beauty product… Do you like it too?” : A quantitative study on the user's interaction on beauty brands' Instagram account and how the presence of an influencer effect it.

   University essay from Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)

   Author : Fanny Evensson; Erika Jansson; [2020]
   Keywords : Influencer; interaction; parasocial interaction and beauty market.; Influencer; interaktion; parasocial interaktion och skönhetsbranschen.;

   Abstract : Looking at earlier studies and previous research in influencer marketing and parasocial relations between influencers and their followers, many of them are studying influencers in other countries such as Singapore and not in Sweden. This is a research gap we want to fill, which is why this study is focusing on Swedish influencers. READ MORE

5. 39. Directing Customer Social Identity Through Influencer Marketing and Brand Co-creationActivities : A NA-KD Case Study

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Sylvie DellaBruna; Beata Edlund; [2020]
   Keywords : Influencer Marketing; Brand Co-Creation; Brand Communities; Brand-Self Connection; Brand Experience;

   Abstract : Background: Today, for firms to engage with customers, it takes more than traditional advertisements, enticing prices and celebrity endorsements. Customers now rely on and expect to become an active rather than passive participant in the firm’s branding and marketing activities. READ MORE

6. 40. CSR för delade värderingar : en fallstudie av kundperspektiv hos skogs- och lantbrukskunder inom banksektorn

   University essay from SLU/Dept. of Forest Economics

   Author : Erik Grafström; [2019]
   Keywords : consumer behaviour; corporate social responsibility; CSR 2.0; Hertzberg’s two-factor theory; laddering; means-end chain; Schwartz theory of fundamental values; konsumtionsbeteende; Hertzbergs tvåfaktorteori; Schwartz teori för grundläggande värderingar; socialt ansvarstagande i företag;

   Abstract : Finansbranschen, vilken är en bransch beroende av relationer. Hållbarhetsarbete som innebär begränsning av social och miljömässig påverkan är idag en viktig del av företagande i många branscher. Hur hållbarhetsarbetet tas i uttryck kan skilja sig mycket även inom samma bransch. READ MORE