Essays about: "marketing environment of IKEA"
Showing result 1 - 5 of 9 essays containing the words marketing environment of IKEA.
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1. The Image of IKEA’s Online Portals in Times of COVID-19 With Regards to its CSR and Experiential Marketing- Exemplified by IKEA Austria
University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)Abstract : As a response to COVID-19, IKEA Austria is trying to encourage its customers to rediscover their homes via its online shop. It is making an enormous effort to translate the in-store activity to the digital world, so that its customers may still experience an emotional customer journey. READ MORE
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2. Cultural Influence in Advertising : A Comparative Analysis of IKEA’s Video Advertising in Sweden and Japan
University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskapAbstract : International marketing activities have a great impact on the prosperity and competitiveness of multinational companies (Akgün, Keskin, & Ayar, 2014). That is why the design of marketing activities is especially important. Researchers claim for cultural sensitivity. READ MORE
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3. Bridging the digital and physical worlds : The deployment of augmented reality in a retail setting – a case study on IKEA
University essay from Umeå universitet/FöretagsekonomiAbstract : Developments in digital marketing are putting pressure on companies to keep up in the rapidly changing market environment. To do so, companies must take proactive steps in identifying new strategies to optimize their customers’ experiences in a digital era of increasing customer demands for online solutions. READ MORE
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4. Get consumers walk into the sustainability talk : an analysis of consumers' sustainability perception via business’s sustainable practice, focusing on a case study from IKEA
University essay from Lunds universitet/LUCSUSAbstract : As more and more companies are realizing the importance to integrate sustainability with their economic prosperity development, Triple Bottom Line functions as companies' Polaris to guide them to incorporate "People, Planet" considerations into their "Profit" seeking goal. Corporate social responsibility initiatives are adopted by many companies. READ MORE
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5. Virtual Reality in Marketing—An explorative study
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : Recently, virtual reality (VR), as a new form of technology is developing and evoking public interest. VR technology can provide an artificial realistic environment controlled by body movements. The technology has been applied in many areas for example movies and other entertainments. READ MORE