Essays about: "marketing events on social media."

Showing result 1 - 5 of 21 essays containing the words marketing events on social media..

1. 1. The WOW-effect. A qualitative content analysis of communication strategies used by the Swedish music festival Way out West

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Elin Fredlund; Savannah Gillblad; [2023]
   Keywords : strategic communication; event marketing; sustainability communication; CSR; brand community; symbolic branding strategies; Social Sciences;

   Abstract : I dagens samhälle finns en allt större press på varumärken att stå ut ur mediebruset samt att kommunicera kring hållbarhet och CSR. Detta gör brandingstrategier högst nödvändiga, trots detta är det ännu ett relativt outforskat område inom marknadsföring av evenemang. READ MORE

3. 2. Unveiling Athlete Sponsorship: A Multi-method Qualitative Study of the Evolving Roles of Athletes in the Digital Era Sponsorship Agreements

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Andrea Birgersson; Helena Rapaport; [2023]
   Keywords : Sports marketing; Sponsorship; Athletes; Social media marketing; Empirical Typology;

   Abstract : The sports industry has undergone a profound transformation due to digitalization. Within this shifting landscape, one key aspect of sports marketing that has experienced significant changes is sponsorship. READ MORE

4. 3. Instagram Content Publishing and Its Effect on Stock Prices for Swedish Firms : A multiple case study on the economic effect of social media publishing for firms

   University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Author : Edwin Carlsson; Niklas Ek; [2022]
   Keywords : stock prices; social media; synthetic control group; Instagram; aktie-pris; social media; syntetisk kontrollgrupp; Instagram;

   Abstract : Background. Instagram as a social media platform is used by firms as both a com- munication, marketing and promotion tool. In analyses of firms on Twitter, several authors have found connections between positive changes in stock returns and posts on Twitter regarding the firm, both from and about the firm. READ MORE

5. 4. THE INFLUENCE OF ONLINE COMMUNITIES, eWOM & UGC - A NON-PROFESSIONAL INVESTOR PERSPECTIVE

   University essay from Umeå universitet/Företagsekonomi

   Author : Linn Regfeldt; Isabelle Pallin; [2021]
   Keywords : Online communities; eWOM; UGC; behavioural finance;

   Abstract : During 2020, online brokers experienced an increase in people who began to invest their money on the stock market. This, because covid-19 made people realize that they needed an economic buffer in difficult times. Moreover, the stock market declined in the beginning of 2020 due to the pandemic which made people see the chance to make profits. READ MORE

6. 5. Communicating Sustainable Nature-Based Tourism : A Mixed Method Approach to Investigate How Swedish Destination Marketing Organizations Promote Nature Destinations on Instagram

   University essay from Stockholms universitet/JMK

   Author : Franziska Ewigleben; [2020]
   Keywords : Sustainable Nature-Based Tourism; Instagram; Destination Marketing Organization; Social Marketing; Tourist Gaze; Environmental Psychology; Content Analysis; Semiotic Analysis; Sweden;

   Abstract : Around the globe, sensitive nature destinations suffer from media-mediated mass tourism. Especially, the social media network Instagram is often made responsible for these events as its emphasis on visuals is claimed to foster people’s ambition to reproduce photographs of themselves in the epic sceneries they see online. READ MORE