Essays about: "marketing events on social media."

Showing result 1 - 5 of 17 essays containing the words marketing events on social media..

  1. 1. Communicating Sustainable Nature-Based Tourism : A Mixed Method Approach to Investigate How Swedish Destination Marketing Organizations Promote Nature Destinations on Instagram

    University essay from Stockholms universitet/JMK

    Author : Franziska Ewigleben; [2020]
    Keywords : Sustainable Nature-Based Tourism; Instagram; Destination Marketing Organization; Social Marketing; Tourist Gaze; Environmental Psychology; Content Analysis; Semiotic Analysis; Sweden;

    Abstract : Around the globe, sensitive nature destinations suffer from media-mediated mass tourism. Especially, the social media network Instagram is often made responsible for these events as its emphasis on visuals is claimed to foster people’s ambition to reproduce photographs of themselves in the epic sceneries they see online. READ MORE

  2. 2. How does Event Marketing work on Social Media? : A qualitative study exploring Event Marketing in a Social Media context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Louise Larsson; Sophie Längvik; Linnéa Kjörling; [2019]
    Keywords : Event marketing; communication; social media; experience; event marketing on social media; marketing events on social media.;

    Abstract : Background: Event marketing is a way for businesses to entertain consumers and promote the brand or product through the use of events. Within event marketing, entertainment, excitement and enterprise are important concepts to include in order to create a successful event. Purpose: The purpose is to explore event marketing in a social media context. READ MORE

  3. 3. A study of viral marketing on Youtube : Evidence: Nike Dream Crazy and Nike Dream Crazier

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle; Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Cajsa Granlund; Lisa Prick; [2019]
    Keywords : viral marketing; Youtube; Nike; emotions; advertising; social media; electronic word of mouth;

    Abstract : The aim with this study was to answer the question “What components in Nike’s viral ads on Youtube trigger emotions?”. The data was collected through a qualitative and descriptive research approach and the method was a combination of a poetic film analysis and Ducoffe’s Model of Advertising Value. READ MORE

  4. 4. The new gatekeepers of fashion week : A qualitative study of the influencers role at fashion week

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Nina Brodin Holmstedt; [2017]
    Keywords : Fashion influencer; Social media; Instagram; Fashion week; Qualitative content analysis; Gatekeeping; Media representation; Word-of-mouth communication;

    Abstract : Aim of the research: This research aims to create an understanding for the new ways in which global fashion influencers’ attending fashion week are contributing to the presentation of it as gatekeepers and distributors of information and fashion knowledge, and how this rolea dds new perspectives to how fashion week is presented. Method: The research has been limited to analysing the material of six global fashion influencers, with a total following of 28 million people, during the major fashion weeks of Spring/Summer 2017 and Autumn/Winter 2017. READ MORE

  5. 5. Alternative Food Networks and Social Media in Marketing : A multiple case study exploring how Alternative Food Networks use social media in order to help small local food producers reach the market

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Niklas Puranen; Markus Jansson; [2017]
    Keywords : Social media; marketing; Alternative Food Networks; segmentation; sales promotion;

    Abstract : The food provision system of today has been argued to be unsustainable with large scale production, price-pressure and outbreaks of diseases. Many consumers in the EU and Sweden are reacting to these issues and are becoming increasingly interested in finding local food alternatives that they consider to be safer and of higher quality. READ MORE