Essays about: "marketing events on social media."

Showing result 11 - 15 of 21 essays containing the words marketing events on social media..

1. 11. Social media marketing : Acquiring customer loyalty and relationship management using social media as a marketing channel

   University essay from Högskolan i Jönköping/IHH, Informatik

   Author : Muhammad Saqib; [2016]
   Keywords : Social Media Marketing; Digital Marketing Channels; Customer Relationship Management and Customer Loyalty;

   Abstract : Abstract Social media is a marketing phenomenon that is growing very fast. Social media helps creating value for customers in broadcasting the advertising among social networks. Blog posts, videos, pictures, reviews and ratings all have a significant impact on marketing. READ MORE

3. 12. Social Media, Insta-Culture and The Reinvention of Fashion Week

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Victoria Andersson; Louise Jandér; [2016]
   Keywords : fashion; fashion week; social media; designers; change; society; consumers; Instagram; entertainment;

   Abstract : Background: It is clear that the fashion industry is experiencing a change as a result of the explosion of social media. Today the four key social media platforms for fashion houses are Instagram, Facebook, Twitter and Snapchat. The society has created a culture around these media platforms, which is referred to as insta-culture. READ MORE

4. 13. Real-time marketing effects on brand in social media

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Therese Bengtsson; Daniel Håkansson; [2015]
   Keywords : RTM; newsjacking; brand equity; brand awareness; content; engagemen;

   Abstract : Purpose: The purpose of this research is to investigate whether RTM-advertising is a more effective and attractive way of creating social media content compared to traditional social media marketing, and if so, provide insights on what makes it successful. The objective is also to get a greater understanding if such real-time marketing may affect the consumers’ perception of a brand due to the lack of time to consider the content of the marketing message. READ MORE

5. 14. Entrepreneurial Marketing : A Descriptive Study of Swedish Charitable Organizations

   University essay from Umeå universitet/Företagsekonomi

   Author : Crystal Holmes; Karin Jorlöv; [2015]
   Keywords : charitable organization; entrepreneurial marketing; entrepreneurship; innovative marketing; marketing; non-profit; not-for-profit; NPO; social enterprise; social entrepreneurship; opportunity-driven; proactiveness; innovativeness; calculated risk; value creation; sponsor intensity; resource leveraging.; entreprenöriell marknadsföring; välgörenhetsorganisation; marknadsföring; entreprenörskap; innovativ marknadsföring; sociala verksamheter; sponsorer; frivillighetsorganisationer; entreprenör;

   Abstract : This Sweden-based thesis provides insights into the way in which charitable organizations can use entrepreneurial marketing (EM). This has been made possible with a descriptive, qualitative study with structured interviews with 7 representatives from charitable organizations with diverse causes. READ MORE

6. 15. Social media as a marketing tool for extreme-sport oriented companies

   University essay from Institutionen för informatik

   Author : Saku Korosuo; [2013]
   Keywords : extreme sports; Facebook; marketing; social media; Twitter;

   Abstract : Marketing in social media has been studied extensively in recent years, but not specifically for extreme-sport oriented companies. Even though most of the extreme-oriented companies are using social media for marketing, only a few pay special attention to its risks and possibilities. READ MORE