Essays about: "marketing events on social media."

Showing result 16 - 20 of 21 essays containing the words marketing events on social media..

  1. 16. Marketing and PR in Social Media : How the utilization of Instagram builds and maintains customer relationships

    University essay from Institutionen för mediestudier

    Author : Thamwika Bergström; Lisa Bäckman; [2013]
    Keywords : Instagram; marketing; public relations; PR; customer relationships; social media; social media marketing; mobile social media; smartphone; photo sharing;

    Abstract : With the rise of social media and the emergence of smartphones, new possibilities have arisen for companies to create and maintain customer relations. Today, customers expect companies to be represented on social media platforms. READ MORE

  3. 17. Social Media and Civil Society in the Russian Protests, December 2011 : The role of social media in engagement of people in the protests and their self-identification with civil society

    University essay from Medier och kommunikation

    Author : Daria Dmitrieva; [2013]
    Keywords : Russia; social media; political mobilization; democracy; public sphere; social capital; new social movements; e-democracy; political marketing; digital divide;

    Abstract : The study examines the phenomenon of the December protests in Russia when thousands of citizens were involved in the protest movement after the frauds during the Parliamentary elections. There was a popular opinion in the Internet media that at that moment Russia experienced establishment of civil society, since so many people were ready to express their discontent publically for the first time in 20 years. READ MORE

  4. 18. Selling Services : Marketing the Intangible

    University essay from KTH/Industriell ekonomi och organisation (Avd.)

    Author : Mohammed Samirul Karim; Alexander Strzelecki; [2012]
    Keywords : Service marketing; Intangibility; MBT;

    Abstract : The feature of service intangibility is one of the most prominent, albeit controversial, problems in service marketing. Service providing firms have been trying to find ways to ‘tangibilize’ their service offerings in order to assist the potential customers to better understand the benefits and qualities of their services. READ MORE

  5. 19. Expansion Study of growing markets in Europe Strategic options for Betsafe

    University essay from Lunds universitet/Produktionsekonomi

    Author : Martin Tebelius; [2010]
    Keywords : Technology and Engineering;

    Abstract : Betsafe is still a young company that have seen a great success in a short span of time. To remain successful it is therefore important that they don’t become complacent and remain visionary. However, a successful company must also balance its risk‐taking. READ MORE

  6. 20. Marketing and Facebook : How fashion companies promote themselves on Facebook

    University essay from Företagsekonomiska institutionen

    Author : Kamila Bairakimova; Isabel Quiroga Arkvik; [2010]
    Keywords : The social media; Facebook; The promotional mix; Advertising; Sales promotions; Events and Experiences; PR and publicity; Personal Selling; Direct Marketing; WOM; Observation;

    Abstract : The social media are internet facilities where people can communicate and discuss through different websites or blogs. The social media has changed the world in many aspect and people are becoming more and more addicted to use these networks. READ MORE