Essays about: "marketing for e banking"

Found 5 essays containing the words marketing for e banking.

  1. 1. Agent banking as a relationship marketing tool by banks in Bangladesh

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Israt Jahan; [2019]
    Keywords : Agent banking; relationship marketing; correspondent banking; branchless banking; unbanked; financial inclusion; Bangladesh; CRM; e-CRM;

    Abstract : With growing number of adult people not owning a bank account,efforts are being made to bring banking services to the unbanked populations.Relationships marketing plays a crucial role in  establishing and sustaining beneficial relationship in the banking industry. READ MORE

  3. 2. Electronic Customer Relationship Management (eCRM) from the Perspective of Two Banks with Online Marketing in Pakistan : case of HSBC PK and Standard Chartered Bank PK

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Shakoor Abdul; [2011]
    Keywords : Electronic; Customer; Relationship; Management;

    Abstract : This study observes an approach which is known as explorative because it aims to evaluate and examine online media as a tool for e-CRM. In addition, this involves the approach known as iterative also depends on the data, which is qualitative in congestion with observational information. READ MORE

  4. 3. The Effect of Customer Relationship Marketing on Customer Retention in the Ghanaian Banking Sector : A case study of Intercontinental Bank Ghana Limited

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Frank Kojo Kuranchie; [2010]
    Keywords : Customer relationship management; customer relationship marketing; customer retention.;

    Abstract : Abstract Customer relationship management as a strategic marketing concept has gained tremendous interest among researchers and practitioners in recent times. Within the last two decades a significant number of research works have been carried out on various issues relating to customer relationship management. READ MORE

  5. 4. Marketing Strategy of Islamic Banking Sector In Pakistan

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Muhammad Tahir; Muhammad Umar; [2008]
    Keywords : Islamic Banking; Finance; Marketing Strategy; PEST analysis;

    Abstract : There has come a swift transition in the financial services in the world including Pakistan. A new mode of banking i.e. Islamic banking has been introduced and accepted widely in many countries of the world including Pakistan. READ MORE

  6. 5. Internet Banking in Greece : Development, Evaluation and Perspectives

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Andreas-Nikolaos Papandreou; [2006]
    Keywords : Internet banking; e-banking; online banking; distribution channel; financial services; Greece;

    Abstract : Revolutionary developments in marketing, information and communications technology continue to transform the banking and financial industry. Distribution of banking services through the Internet is an important part of this transformation. READ MORE