Essays about: "marketing funds"

Showing result 1 - 5 of 22 essays containing the words marketing funds.

  1. 1. Oops! I Did It Again... : Exploring consumers’ post-purchase emotions in regards to impulsive shopping and product returns online.

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Elin Jönsson; Rebecka Ölund; [2021]
    Keywords : Impulsive buying; post-purchase emotions; product returns; cognitive dissonance;

    Abstract : Background: The expansion of e-commerce and online orders have led to companies creating new marketing strategies, where impulsive purchases are important in order to boost sales. However, this also has negative aspects concerning overconsumption and the environmental impact. READ MORE

  2. 2. Is there a performance trade-off by choosing sustainable?

    University essay from Lunds universitet/Nationalekonomiska institutionen

    Author : Laban Blosse; Erik Montelius; [2021]
    Keywords : ESG; Fund performance; Greenwashing; Portfolio analysis; Sustainability; Business and Economics;

    Abstract : This paper investigates the performance differences between sustainable and unsustainable funds, measured by ESG rating, over the time period of January 2006 to December 2020 on OMX Stockholm. It also sheds light on the performance differences between unsustainable funds and unsustainable funds claiming to be sustainable, i.e. greenwashers. READ MORE

  3. 3. (Un)Deliberate Choices of Dubious Funds in the Swedish Pension System : Which Individuals Choose Dubious Funds Within the Swedish Pension System?

    University essay from Jönköping University/IHH, Nationalekonomi

    Author : Isabella Emanuelsson; [2020]
    Keywords : retirement planning; pension funds; Swedish pension system; behavioral economics; financial literacy; deceptive marketing; aggressive sales methods; logistic regression; linear probability model;

    Abstract : There are ongoing discussions about a new reform of the mandatory fully funded individual accounts in the Swedish public pension system. Since the initial round in 2000, several funds have been excluded from the platform due to deceptive, and sometimes criminal, behavior towards the consumers. READ MORE

  4. 4. Analyzing the usage of digital marketing and relationship marketing within Swedish SME’sin the B2B sector : Examining what is most effective

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Amanda Pettersson; Josefin Andersson; [2018]
    Keywords : Digital Marketing; Relationship Marketing; Social Media; Small and medium-sized businesses; B2B; effectiveness; marketing.;

    Abstract : Many small/medium-sized businesses to business companies today struggle withdeciding what marketing strategy to adopt since they do not have the same resources aslarger companies have. Large businesses have certain inherent advantages over smallercompanies. READ MORE

  5. 5. Smart Beta ETFs. Smart Investment or Smart Marketing?

    University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Author : Kristin Kjellberg; Catinka Träger; [2017]
    Keywords : Smart Beta; ETFs; Factor Investing; Portfolio Manage;

    Abstract : Smart Beta is a relatively new investment strategy that builds further on theses such as factor investing and fundamental indexation. As of now, there are conflicting views of this strategy. Hence, in this paper, we aim to find an answer to whether Smart Beta is indeed smart or not. READ MORE