Essays about: "marketing health care"

Showing result 1 - 5 of 19 essays containing the words marketing health care.

1. 1. Integrating horticultural and arable crops : a sustainable way to increase vegetable production in Scania?

   University essay from SLU/Dept. of Biosystems and Technology (from 130101)

   Author : Stina Helena Mortensen; [2022]
   Keywords : Horticulture; agriculture; vegetables; crop rotation; crop sequence; diversification; integration; ecosystem services; farmers’ attitudes;

   Abstract : Modern arable production is associated with a highly homogenous landscape with few cultivated species and is relying heavily on external chemical inputs. Intensive vegetable production, on the other hand, is associated with environmental costs such as increased risk of nutrient leaching and loss of soil organic matter. READ MORE

3. 2. Attitudes in Consuming Green Products: Exploring Chinese Consumers in the Beauty Industry

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Teng Fang; Bingxin Li; [2022]
   Keywords : Consumer attitudes; Consumer Behavior; Attitude-Behavior Gap; Green Beauty and Personal Care Product; Chinese Consumers;

   Abstract : Background: China's rapidly growing beauty consumer market has led to environmental deterioration and Chinese citizens are aware of this important issue, however, despite positive pro-environmental attitudes, consumers are reluctant to buy green products. This issue is known as the attitude-behavior gap, and existing research lacks information on how this gap operates in the Chinese beauty market. READ MORE

4. 3. The vision of the monopoly: An idea analysis of Systembolaget's campaign material through the decades

   University essay from Lunds universitet/Europastudier

   Author : Alicia Karvosenoja; [2022]
   Keywords : Systembolaget; Alcohol policy; Social Marketing; Welfare state; Qualitative idea analysis; Advertising campaigns; European Studies; Social Sciences;

   Abstract : The purpose of this thesis is to examine the evolution of the Swedish state-owned company Systembolaget’s idea and message from 1970 to 2020 through advertising campaign material from each decade. The findings are then compared to Gösta Esping-Andersen’s welfare state model in Three worlds of Welfare Capitalism, changes in alcohol policy during that time period and the social marketing theory. READ MORE

5. 4. BlockChain Technologies in the World of Fashion

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Nihad Ibrahimli; [2020]
   Keywords : Blockchain; Smart Contract; Distributed application; Fashion; Blockchain; Distribuerad applikation; Mode;

   Abstract : Blockchain, a solution for different parties to reach consensus in a peer­to­peer (P2P) networks, allows us to distribute data across different entities. Many areas, including financial, health care, eCommerce, marketing, can benefit from blockchain technology. Influencer marketing also takes benefit from the properties of blockchain technology. READ MORE

6. 5. A study of how hospital libraries can view the patients as a target audience

   University essay from Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

   Author : David Danielsson; [2019]
   Keywords : Relationships; Collaboration; Innovation; Relationship marketing; Target audience; Patients; Hospital library; Collections;

   Abstract : The study examines how hospital libraries view patients as a target audience and their usage of the library’s analogue and digital collections, as well as what functions hospital libraries can perform for patients. There is a knowledge gap in the literature regarding the way that hospital libraries have viewed and formed relationships with the patients. READ MORE