Essays about: "marketing hospital"

Showing result 1 - 5 of 6 essays containing the words marketing hospital.

1. 1. A study of how hospital libraries can view the patients as a target audience

   University essay from Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

   Author : David Danielsson; [2019]
   Keywords : Relationships; Collaboration; Innovation; Relationship marketing; Target audience; Patients; Hospital library; Collections;

   Abstract : The study examines how hospital libraries view patients as a target audience and their usage of the library’s analogue and digital collections, as well as what functions hospital libraries can perform for patients. There is a knowledge gap in the literature regarding the way that hospital libraries have viewed and formed relationships with the patients. READ MORE

3. 2. Establishing and Developing B2B Partnerships in Healthcare Services Industry: A case study of a Swedish healthcare provider

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Yulun Zhang; Elzbieta Kiziukiewicz; [2017]
   Keywords : relationship marketing; healthcare services; healthcare marketing; Sweden; Skåne Care; Swecare; University Hospital in Lund and Malmö; network theory; commitment-trust theory; qualitative methods; Business and Economics;

   Abstract : This study’s purpose is to find out in what ways do healthcare providers in Sweden establish their B2B partnerships. This study seeks understanding of the practical deployment of relationship marketing as a process. To fulfill this purpose, in this study two theories are used – network theory and commitment-trust theory. READ MORE

4. 3. Exploring Optimal Solutions for the Promotionof Telemedicine in China

   University essay from Högskolan i Halmstad; Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Zang Tairan; Liu Chang; [2016]
   Keywords : Telemedicine; Promotion; Marketing; Chinese market;

   Abstract : Purpose: The purpose of this thesis is to examine the best means for telemedicine promotionin China and figure out the proper way to improve the existing telemedicine promotionprocess and dig out the better way of telemedicine promotion to solve the health care problemin China.Methodology: The research question is focusing on the best way to promote telemedicine inChina and finding a solution to solve the difficulties in China. READ MORE

5. 4. Communication of additional products in a B2B market : A Qualitative Case Study of Electrolux LaundrySystems in the Swedish market

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Kevin Salehi; Erick Vitella Espinoza; Toms Kreslins; [2014]
   Keywords : Cross-selling; Marketing Communication; Communication; Customer Relation Management; Branding; New Product Development; E-business and Trust;

   Abstract : Background: Today’s market is constantly going through changes. Customers havenew tendencies and preferences towards the products they buy. It is a customer centeredbusiness culture and companies must follow it if they want to stay in the market. READ MORE

6. 5. Human Resourses Management (HRM); What Effect Does It Have On Staff Performance And Health Service Delivery In Nigeria – The Case Study of University of Port-Harcourt Teaching Hospital (UPTH), Rivers State, Nigeria

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Motunrayo Obajimi; [2011]
   Keywords : Human Resources Management; Health care delivery; health service delivery; Nigeria; UPTH; Employee attitude; Health sector; Human resources management and health sector;

   Abstract : The health care is a very important sector in Nigeria. Continuous observations of medical practitioners changing to, and picking up employments in other field for example, banking, insurance, oil and gas, marketing etc, pose a question if the problem has to do with Human Resources Management in the health institution where majority of the medical personnel get employed. READ MORE