Essays about: "marketing impact ON CONSUMERS"

Showing result 1 - 5 of 166 essays containing the words marketing impact ON CONSUMERS.

  1. 1. Utility and Weight Importance of Product Delivery Attributes in a Collection and Delivery Point Dominated Marketplace

    University essay from Göteborgs universitet/Graduate School

    Author : Axel Angberg; [2020-06-23]
    Keywords : ;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  2. 2. How Do Craft Beer Brands Negotiate Authenticity Using Retro Branding?

    University essay from Göteborgs universitet/Graduate School

    Author : Rasmus Pihl; Alexander Svensson; [2020-06-23]
    Keywords : Retro branding; craft beer brands; authenticity; enchantment; consumer culture theory CCT ;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  3. 3. To dare or not to dare – taking a stand in marketing campaigns - How companies’ decisions to take a public standpoint in social issues affect consumers’ perceptions and behaviour

    University essay from Göteborgs universitet/Graduate School

    Author : Amanda Lindén; Rebecca Lindén Pagoldh; [2020-06-23]
    Keywords : Corporate social responsibility; CSR marketing; Social Marketing; Brand Activism; Gender equality; Millennials; Goodwash; Resistance;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  4. 4. Behind the Green Claims: A Critical Discourse Theory Approach - A study of the critical discourses derived from fashion brands green social media marketing

    University essay from Göteborgs universitet/Graduate School

    Author : Josefine Ericsson; Jacqueline Rudeke; [2020-06-23]
    Keywords : Discourse theory; green social media marketing; neoliberal governance; responsibilisation;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  5. 5. Food retailers’ sustainable brand image - exploring the barriers and challenges of implementing sustainability strategies in grocery stores

    University essay from Göteborgs universitet/Graduate School

    Author : Sam Gharakhani; Andreas Utberg; [2020-06-23]
    Keywords : Sustainability; Brand Image; Food Retailing; Grocery Stores; Corporate Strategy Implementation; Strategic Activities; Motives; Challenges; Barriers;

    Abstract : MSc in Marketing and Consumption.... READ MORE