Essays about: "marketing impact ON CONSUMERS"

Showing result 1 - 5 of 143 essays containing the words marketing impact ON CONSUMERS.

  1. 1. Talking green, behaving brown : A study about consumers intention-behavior gap among eco-labels

    University essay from Högskolan i Gävle/Företagsekonomi; Högskolan i Gävle/Företagsekonomi

    Author : Emma-Sophie Doksaeter; Julia Nordman; [2019]
    Keywords : Green marketing; behavior economics; intention-behavior gap; eco-labels; environmental intention;

    Abstract : Title: Talking green, behaving brown - A study about consumers intention-behavior gap among eco-labels Level: Bachelor thesis in Business & Administration   Authors: Emma-Sophie Doksaeter & Julia Nordman   Supervisor: Jonas Kågström   Date: January 2019   Purpose: The purpose of this study is to analyze consumers intention-behavior gap towards eco-labeled products based on Carrington’s et. al. READ MORE

  2. 2. Influencers and followers - partners in crime? : A study of influencers’ usage of a marketing communication strategy to build a relationship with their followers

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap; Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Anna Fredriksson; Amanda Sundquist; [2019]
    Keywords : marketing communication strategy; relationship marketing; social media; Instagram; influencer; followers;

    Abstract : Influencer marketing is today a well-known marketing strategy used by many companies and the phenomenon is growing day by day. This is mostly a strategy with the spotlight on how the company can reach their consumers through famous people on social medias, not with focus on what relationship is created between all the parties. READ MORE

  3. 3. Does it matter to have an ethical brand? : A qualitative study of millennials perspective on unethical marketing activities within the soft drink industry

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Aqsaa Bidiwala; Ziying Liu; [2019]
    Keywords : brand loyalty; business ethics; marketing activities; millennials; soft drink; consumer perceived ethicality CPE ; ethical decision making;

    Abstract : Background Brand loyalty has been studied by a large number of scholars over the past few decades, including its impact on consumer purchase behavior and as a core concept when creating brand value. Having ethical business practice helps retain customers trust and enforce their loyalty to the brand. READ MORE

  4. 4. Effect of eWOM on consumers purchasing decision making process

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

    Author : Mohamad Alkhalil; [2019]
    Keywords : ;

    Abstract : People in the past were trying to get information through libraries, magazines or marketing agencies that were created specifically to attract consumers. In the age of the Internet people have been able to communicate with each other around the world after it was one-way communication in the pre-Internet age. READ MORE

  5. 5. Impact of green marketing on consumer buying behavior: The mediating role of environmental knowledge. : A quantitative study in the context of Pakistan

    University essay from Mittuniversitetet/Avdelningen för ekonomivetenskap och juridik

    Author : Basharat Ali; [2019]
    Keywords : Green marketing; consumer buying behavior; environmental knowledge; eco-labeling; green advertising; green branding;

    Abstract : Green marketi ng is aimed at directing a company‘s efforts to undertake the processes of designing a product, its promotion, pricing, and distribution in a way that can help to protect the environment. The current study is aimed at investigating the influence of green marketing practices including eco-labeling, green branding and green advertising on consumer buying behavior in Pakistan which is a developing country. READ MORE