Essays about: "marketing in telecommunication"

Showing result 1 - 5 of 28 essays containing the words marketing in telecommunication.

1. 1. EXPLORING THE IMPACT OF INFLUENCER MARKETERS ANDFOLLOWERS ON GHANAIAN TELECOMMUNICATION BRANDS

   University essay from Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

   Author : Emmanuel Eddy Botchway; [2023]
   Keywords : Influencer marketing; Social media; Telecommunication; Marketing;

   Abstract : The telecommunication industry in Ghana forms one of the mainline business industries that play a key role in the country’s economic stability. At the heart of this industry are two giant brands; MTN and Vodafone, who hold sway on the market share. READ MORE

3. 2. CUSTOMER CHURN PREDICTION MODEL IN TELECOMMUNICATION SECTOR USING MACHINELEARNING TECHNIQUE

   University essay from Uppsala universitet/Statistiska institutionen

   Author : Nayema Taskin; [2023]
   Keywords : Telecommunication; Customer Retention; Churn Prediction; Machine Learning.;

   Abstract : Customer churn is a critical problem faced by telecom companies, leading to lost revenue and increased marketing costs. In the highly competitive telecommunication sector, customer retention is essential for success. It costs five to seven times more toacquire a new customer than it does to retain an existing one. READ MORE

4. 3. Artificial Intelligence in Business Context: A qualitative study on how Artificial Intelligence influences business strategy adjustments

   University essay from Göteborgs universitet/Graduate School

   Author : Mariyam Akhter Siju; Refat Binte Umme Hasan; [2022-07-05]
   Keywords : Artificial Intelligent; strategic changes; internal strategies; value creation through technological innovation; value chain resilience;

   Abstract : Technological advancements are undoubtedly providing a significant support in increasing operational efficiency of organizations from any industry. Organizations often suffer to cope with the technological changes that they make, since it has become a regular process that happens at a speed that is quite tough to trace. READ MORE

5. 4. Value-driving factors for Employer Attractiveness : A multiple case study within the IT industry

   University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

   Author : Jonatan Moen; Magdalena Woodhouse; [2021]
   Keywords : Customer value; Employer attractiveness; Employer branding;

   Abstract : As the society we live in today is moving towards being more technology-driven, the competition in the labor market of attracting people within the IT industry is increasing. To attract people within the IT industry, firms must understand what attracts these people to then be able to form a proposition that suits these individuals. READ MORE

6. 5. Machine Learning Based Modulation and Coding Scheme Selection

   University essay from Lunds universitet/Institutionen för elektro- och informationsteknik

   Author : Michel Chamat; Bersi Dimitrios Kodra; [2019]
   Keywords : Machine Learning; ML; Modulation and Coding Scheme; MCS; Scheduler; Scheduling; Technology and Engineering;

   Abstract : In wireless communication, resources like bandwidth and energy are scarce and extremely valuable, any system should serve as many users as possible while preserving high Quality of Service (QoS) for the best user experience. Accordingly, the Base Station (BS) has the responsibility to optimally schedule its resources to the users based on the available information. READ MORE