Essays about: "marketing issues in retail company"

Found 5 essays containing the words marketing issues in retail company.

1. 1. User Experience and Its Importance in Banking Software: A Study of User Experience During Development

   University essay from Lunds universitet/Institutionen för elektro- och informationsteknik

   Author : Majlinda Haziri; [2019]
   Keywords : User Experience UX ; Front-End Framework; Model- View-Controller MVC ; Web Client; User Interface UI ; Technology and Engineering;

   Abstract : This study was conducted to provide an explanation as to why user experience is important when designing software, specifically for a banking company undergoing a complete redesign of their banking client. Neglecting the user experience design in the development of any application or webpage can lead to user frustration and abandonment. READ MORE

3. 2. Using Social Media in Retail Businesses in Greece : An Empirical Investigation

   University essay from Linnéuniversitetet/Institutionen för informatik (IK)

   Author : Mixalis Drakoularakos; [2018]
   Keywords : Social Media; Social Networks; Facebook; Instagram; Communication; Information and Knowledge Management; Resource Development; Risk of Increased Competition; Retail Business; Greece; Case Study;

   Abstract : Nowadays, companies all over the world use Social Media tools in order to advertise and promote their products, services and themselves. They are using them mostly for marketing purposes. READ MORE

4. 3. Augmented Reality for Product Packaging : An Android Augmented Reality App

   University essay from Institutionen för informationsteknologi och medier

   Author : Sam Nikobonyadrad; [2012]
   Keywords : Augmented Reality; Android; Product Packaging; Vuforia QCAR ; jPCT-AE; OpenGL ES; Computer Vision; Product Packaging;

   Abstract : Augmented Reality for smartphones, while still in its initial stages, has a great potential in relation to the future path of mobile marketing and has already shown significant market presence thus far. However, Augmented Reality is an almost new concept, but its basis and techniques have been used for years. READ MORE

5. 4. Food retailing during economic downturn. In what way can marketing strategies be adapted to changing consumer’s behavior? Case study of Russian X5 Retail Group and Swedish the ICA Company

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Anna Buneeva; Agshin Garajayev; [2010]
   Keywords : retail chain; food; marketing; price; demand;

   Abstract : Retailing is the considerable element of today economy. This sector was rapidly developing during past years. It was easy to make consumers spend their money because they wanted to spend money. Today consumers are no longer eager to spend as much as before. READ MORE

6. 5. Environmental Friendliness as a Marketing Strategy

   University essay from IHH, Företagsekonomi

   Author : Elin Hess; Peter Timén; [2008]
   Keywords : Green marketing; customer value; Swedish food retail industry; Eco-labelling; webpage.;

   Abstract : People in Sweden have become more aware and interested in environmental issues. This has led to an increased demand for environmental friendly food products. Previously the price often determined if a customer bought the product or not. During the recent years internet has become a more widely used media than ever before. READ MORE