Essays about: "marketing leaders"

Showing result 1 - 5 of 47 essays containing the words marketing leaders.

1. 1. The Impact of Visionary Leadership : A qualitative study of visionary leadership and its impact on organizational cultures within the marketing industry

   University essay from

   Author : Elin Klingberg; Alva Linddahl; Astrid Nordberg; [2023]
   Keywords : Vision; Visionary Leadership; Organizational culture; Employee motivation; Employee creativity;

   Abstract : The research conceptualizes how visionary leaders have the ability to develop a vision for an organization, make it a shared one among its stakeholders and lead them towards the realization of the vision. The type of leadership within marketing agencies has a great impact on performance due to the level of creativity needed in the industry. READ MORE

3. 2. Examining the adoption of blockchain technology in the diamond industry : Benefits and challenges of embracing disruptive innovation in conservative sectors

   University essay from Linnéuniversitetet/Institutionen för management (MAN)

   Author : Carl Cardone; Anna Zavjalova; [2023]
   Keywords : Conservative sector; diamond industry; disruptive innovation; blockchain technology; technology acceptance;

   Abstract : Industries with conservative mindsets are known for being reluctant toward adoption of new technologies and resistant to change. The diamond business is one of those examples that encounter challenges in implementing disruptive innovations like blockchain technology despite its potential benefits. READ MORE

4. 3. Somebody should do something : A qualitative study to determine challenges that politicians face in decsion-making to mitigate climate change

   University essay from Högskolan i Gävle/Miljövetenskap

   Author : Sandra Melander; [2022]
   Keywords : Decision-making; Challenge; Politicians; Parliament; Åland; Climate change; Mitigation;

   Abstract : Climate change is known to cause more frequently occurring extreme events which threaten both natural and human systems as we know them. Island nations are particularly vulnerable to these climate-induced changes, and the Åland Islands are no exception to this rule. READ MORE

5. 4. Country of origin effect among food products : How country of origin affects Swedish consumers when buying food products

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Adam Danielsson; Johannes Regen; [2022]
   Keywords : Country of origin; Swedish consumers; Marketing;

   Abstract : Purpose: The purpose of this paper is to study how the country of origin affects Swedish consumers when buying food products. Both from a product and brand perspective for the use of business leaders and marketers. READ MORE

6. 5. Mending the end-goal paradox of social and commercial marketing

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Klara Käll; Nuria Budesca Alameda; [2022]
   Keywords : Social Marketing; Emotional Communication; Behaviour; Attitudes; Brand Community; Storytelling; Norms; Aim’n; Platanomelón; Sweden; Spain; Business and Economics;

   Abstract : Title: Mending the end-goal paradox of social and commercial marketing - An explorative case study of brands’ emotional communication influence on consumers’ behavioural attitudes Course: BUSN39 Business Administration: Degree Project in Global Marketing - Master level Authors: Klara Käll & Núria Budesca Alameda Supervisor: Annette Cerne Keywords: Social Marketing; Emotional Communication; Behaviour; Attitudes; Brand Community; Storytelling; Norms; Aim’n; Platanomelón; Sweden; Spain Purpose: The purpose of this study is to investigate consumers' attitudes toward social marketing behaviours communicated by brands with regards to emotions. Methodology: This research was carried out with the research philosophies of relativism for ontology and social constructionism for epistemology. READ MORE