Essays about: "marketing machinery"

Showing result 1 - 5 of 15 essays containing the words marketing machinery.

  1. 1. Product-Service Systems for Small and Medium-Sized Manufacturers: The Role of External Partnerships

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : Pedro Scherma de Carvalho; [2023]
    Keywords : Product-Service System; Collaboration; Partnership; Barriers; Small and Medium-Sized Manufacturers;

    Abstract : The current patterns of consumption are threatening the availability of natural resources. These natural resources, such as raw materials and biomass, are critical for different economic activities. ProductService System (PSS) has received attention as a solution to drive resource efficiency by extending the life cycle of products. READ MORE

  3. 2. Assessment of the Agroecological Potential of Biostimulatory Effects : originating from Effective Microorganisms (EM) in terms of Environmental and Socioeconomic Aspects

    University essay from SLU/Dept. of Biosystems and Technology (from 130101)

    Author : Tania Schwarzer; [2022]
    Keywords : effective microorganisms; agroecology; biostimulants; beneficial microorganisms; lactic acid bacteria; bokashi; semi-structured interviews; interpretative phenomenological approach;

    Abstract : Environmental pollution, resource depletion and climate change are related to imbalances in the farming system. Effective microorganisms are seen as a possible solution to these problems. READ MORE

  4. 3. Adoption of Additive Manufacturing in the Food Industry : Exploring marketing, sales, and after-sales strategies for the adoption of Additive Manufacturing in the food industry.

    University essay from Uppsala universitet/Industriell teknik

    Author : Burak Erol; Maitreya Chandrashekhar Datar; [2022]
    Keywords : Additive Manufacturing; Qualitative Interview; Adoption of AM; Adoption Marketing; Sales and After-sales Strategy; Food industry; Knowledge Gap; Adoption of Additive Manufacturing;

    Abstract : Additive Manufacturing (AM) is a technology that enables to print three dimensional solid objects which can be metal, plastic, and similar. AM has a lot of advantages such as lead time reduction and reduction in the number of steps required for manufacturing compared to the traditional manufacturing (TM) method. READ MORE

  5. 4. Value co-creation and Industry 4.0 : A comparative cross-case study of luxury vs. fast-fashion brands

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Dumitru Lopusneac; [2020]
    Keywords : co-creation; industry 4.0; fashion; luxury; fast-fashion;

    Abstract : Consumers have changed their behaviour from passive roles to active ones, demanding their beloved brands to be integrated into long-lasting customer-brand relationships. With this ideology, which is the basis for the S-D logic, there is an on-going scientific debate on the value co-creation phenomenon and its effects on sustaining long-term brand-customer relationships in the context of the fashion industry. READ MORE

  6. 5. Internal Marketing Communication : Alpha, a Machinery Business

    University essay from Karlstads universitet

    Author : Hanna Sloberg; Sara Nilsson; [2019]
    Keywords : Internal Marketing Communication; Internal Marketing; Internal Communication; Internal Marketing Strategy; Internal Corporate Communication; Internal Customers; Employee Loyalty; Social Capital; Commitment; Trust; Associability; Finland; China; Sweden; Italy; The U.S.; Canada.;

    Abstract : The aim of this study is to investigate the effectiveness of the internal communication, as a dimension of internal marketing, in a global multicultural company. The study was based on a conceptual model that is a miscellany of theoretical concepts of how to create effective internal marketing communication for global organizations. READ MORE