Essays about: "marketing management Customer Orientation"

Showing result 1 - 5 of 13 essays containing the words marketing management Customer Orientation.

1. 1. How to be Perceived as a Sustainable Brand : Success Factors for Signaling Sustainability while Avoiding Greenwashing

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Micaela Drugge; Emma Svensson; [2021]
   Keywords : Green Branding; Brand Strategy; Environmental Advertising; Sustainable Marketing Orientation; and Greenwashing;

   Abstract : Being perceived as a sustainable brand by customers is becoming increasingly more important for companies. This has resulted in that more companies are communicating what actions they take to be more sustainable. Companies also utilize symbol and labels to signal suitability on products and services. READ MORE

3. 2. The real [estate] customer experience journey

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Tobias Ehrs; Hampus Lindfors; [2018]
   Keywords : Customer experience; customer experience journey; customer experience management; real estate; complex durable goods; millennials; Business and Economics;

   Abstract : Title: The real [estate] customer experience journey - a study of customer experience journeys within the Swedish real estate industry Course: BUSN39 Business Administration: Degree Project in Global Marketing - Master Level Authors: Hampus Lindfors & Tobias Hansson Ehrs Seminar date: 2018-06-04 Keywords: Customer experience, customer experience journey, customer experience management, real estate, complex durable goods, millennials. Purpose: The purpose of this study is to analyze how millennials perceive the customer experience journey of purchasing newly built apartments, and also to suggest appropriate ways to innovate and improve the customer experience journey within the real estate sector. READ MORE

4. 3. Sport consumers’ attitudes towards relationship marketing – The case of Brynäs IF

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Jens Kansell; Fredrik Jonsson; [2015]
   Keywords : Relationship marketing; Customer relationship management; consumer attitudes; Service marketing.;

   Abstract : Aim: The aim of this study is to investigate the sport consumers´ attitudes towards relationship marketing. We want to investigate whether the consumers are relationship oriented or transaction oriented and whether different segments differ in their orientation. READ MORE

5. 4. Effects of Job Design and Sales Managers' Behavior on Intrinsic Motivation, Customer Orientation and Performance of Salespeople : - A quantitative study in the Swedish electricity market.

   University essay from Umeå universitet/Företagsekonomi

   Author : Elina Hedelius; Sara Nilsson; [2014]
   Keywords : Motivation; customer orientation; job design; role stress; sales management; performance; leadership; managers;

   Abstract : The main purpose of this study is to examine the effects of job design and sales managers’ behavior on intrinsic motivation and customer orientation of salespeople. Furthermore, we aim to examine if any of the factors included in our model have an effect on performance of Company X’s salespeople. READ MORE

6. 5. Finding and Defining the Chief Marketing Officer in the Organization

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Jacob Tegnér; Madeleine Magnusson; [2013]
   Keywords : Chief Marketing Officer; CMO; Marketing Organization; Market Orientation;

   Abstract : The environment today is characterized by accelerating change in the marketplace and customers are becoming more and more empowered and demanding. To meet these needs organizations have to become more market oriented and work with the customer to create value. READ MORE