Essays about: "marketing management task"

Showing result 1 - 5 of 18 essays containing the words marketing management task.

  1. 1. Recyclability by Design for Multilayer Plastic Flexible Packaging

    University essay from Lunds universitet/Förpackningslogistik

    Author : Sonika Singh; [2020]
    Keywords : Recyclability by design; multilayer flexible packaging; PE; PP; plastic recycling; circular plastic economy; Technology and Engineering;

    Abstract : Various recyclability by design (RBD) guidelines for multilayer plastic flexible packaging (MPFP) were assessed for consistency among parameter values. 9% consistency was observed, which is on the lower end of devised consistency scale. READ MORE

  2. 2. Industrialization of Lithium-Ion Prismatic Battery Cell for the Automotive Industry

    University essay from KTH/Industriell produktion

    Author : Oliver Liiv; [2020]
    Keywords : Industrialization; Project Management; Toolbox; Lithium-Ion Battery; Battery Cell; Prismatic Cell; Automotive; Green-Field;

    Abstract : Energy systems in every part of the world are experiencing accelerated shifts towards more sustainable solutions which will bring far-reaching changes to our daily lives. These rapid transitions will bring impactful and vital changes to the way we fuel our cars, heat our homes and power our industries in the approaching decades. READ MORE

  3. 3. Daylighting and Electric Lighting Integration in the Retail Sector

    University essay from Lunds universitet/Energi och ByggnadsDesign; Lunds universitet/Institutionen för arkitektur och byggd miljö

    Author : Rafael Campama Pizarro; [2019]
    Keywords : daylighting; electric lighting; lighting controls; integration; human centric lighting; circadian potential; melanopic lux; non-visual effects; energy saving; retail; case study; IEA-SHC; furniture store; shopping experience.; Arts and Architecture; Earth and Environmental Sciences;

    Abstract : The retail sector represents 11% of the GDP and employs 15% of the workforce in the European Union. To tackle growth of e-commerce, physical retail stores need to be reviewed; both to decrease operating costs, increase productivity and to make the shopping experience more appealing. READ MORE

  4. 4. Does the Experience really matter in B2B? : A Qualitative Study on Customer Experience Management in B2B

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Matilda Ullberg; Alexandra Greus; Sofia Dollerup; [2019]
    Keywords : customer experience; customer experience management; CEM; customer experience in B2B;

    Abstract : Background: The concept of Customer Experience Management (CEM) is growing as a marketing tool used in order to remain a competitive actor on the market. By designing a customer experience, companies are able to differentiate themselves by offering a holistic customer experience. READ MORE

  5. 5. Nudging: Within the Context of Place Marketing

    University essay from KTH/Fastigheter och byggande; KTH/Fastigheter och byggande

    Author : Anna Eriksson; Jesper Tränck; [2018]
    Keywords : Nudging; Behaviour; Place Marketing; Place Branding; City Marketing; Urban Planning; Place Development; Nudging; Beteende; Platsmarknadsföring; Stadsplanering; Platsutveckling;

    Abstract : Sergels torg in Stockholm, Sweden, and the surrounding areas have possibly negative associations in the minds of individuals. To then influence and change a negative mindset related to a place can be a difficult task for real estate managers. READ MORE