Essays about: "marketing management thesis title"
Showing result 1 - 5 of 35 essays containing the words marketing management thesis title.
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1. The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by the Management of a Retail Organization Through Rebranding
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by Management of a Retail Organization Through Rebranding Date of the Seminar: 2nd of June 2023 Course: BUSN39 Degree Project in Global Marketing Authors: Henriette Grønlund Christensen and Julie Melchior Eide Supervisor: Veronika Tarnovskaya Keywords: Sustainability, corporate branding, corporate rebranding, internal corporate rebranding, strategy as practise, sustainable corporate brands Purpose: The purpose of this thesis is to understand how a sustainable corporate brand is implemented by management of a retail organization through rebranding. Therefore, the thesis relates corporate rebranding to sustainability with the aim to understand the process from going from a corporate brand to a sustainable corporate brand. READ MORE
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2. Utilization of AI in Digital Marketing : An empirical study of Artificial Intelligence and the impact of effectiveness, ethics and regulations.
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : Date: 2023-05-30 Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society & Engineering, Mälardalen University Authors: Belinda Sundqvist Jerar Ohanisian Shaafi Osman Ali 00/09/08 97/09/03 99/02/05 Title: Utilization & impact of AI in digital marketing Examinator: Magnus Linderström Supervisor: Stylianos Papaioannou Keywords: Artificial intelligence (AI), Digital marketing, Search engine optimization (SEO), Customer relationship management (CRM), Gathered data, Ethics, Effectiveness, Regulation Research question: How do businesses utilize AI and how does it impact digital marketing? Purpose: The purpose of this study is to examine how organizations use artificial intelligence (AI) technology in their digital marketing, and how this affects their efforts to communicate digitally. This in conjunction with any repercussions regarding ethical and legal concerns, that may occur through the utilization of AI. READ MORE
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3. Convicted marketing content containing sexual depiction : An empirical study of social media platforms after a scandal's occurrence
University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhetAbstract : Title: Marketing content containing sexual depiction.- An empirical study of social media platforms after a scandal's occurrence. READ MORE
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4. Managing reputational damage with relationship marketing : A qualitative study on how relationship marketing can help organizations with reputational repair
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : Date: 1st of June 2022 Level: Master’s thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalens University Authors: Filip Nilsson & Andrej Matic (92/08/25) (95/08/10) Title: Managing reputational damage with relationship marketing - A qualitative study on how relationship marketing can help organizations with reputational repair Supervisor: Stylianos Papaioannou Keywords: Reputational damage, reputational management, reputational repair, reputational adversity, relationship marketing. Research question: How can relationship marketing repair a company's reputation after a reputational damage incident? Purpose: The purpose of this study is to analyze and gain knowledge on the effects that reputational damage has on a company and the different internal organizational changes that occur. READ MORE
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5. A Storytelling and Brand Identity Connection
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: A Storytelling and Brand Identity Connection - A multiple case study on companies communicating through storytelling and how it can connect to their brand identity. Date of Seminar: June 2, 2022. Course: BUSN39, Degree Project in Global Marketing. Authors: Erik Andrén and Therese Hermelin. READ MORE