Essays about: "marketing managers decision"

Showing result 1 - 5 of 43 essays containing the words marketing managers decision.

  1. 1. The influence of uncertainty and firm characteristics on marketing agility : An interview study on the need formarketing agility

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Claudia Malmqvist; Claes Hedlund; [2023]
    Keywords : Marketing Agility; Iteration; Sensemaking; Speed; Marketing Decision; Uncertainty; Dynamic Market Changes;

    Abstract : Market changes are held to occur at an ever-faster rate due to forces such as technologicaladvancements, shifting consumer preferences and habits and increased competition. This hascaused a rise in interest for developing more agile working methodologies in marketing. READ MORE

  3. 2. Brand Archeology - Identifying Pivotal Moments Shaping the Brand Today

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Herman Vähäkangas; Kevin Blomkvist; [2023]
    Keywords : Brand archaeology; pivotal moments; brand identity; corporate branding; excavation; artifacts.; Business and Economics;

    Abstract : Title: Brand Archaeology - Identifying Pivotal Moments Shaping the Brand Today Date of Submission: 2023-05-31 Course: BUSN39 Degree Project in Global Marketing Authors: Herman Vähäkangas & Kevin Blomkvist Supervisor: Mats Urde Keywords: Brand archaeology, pivotal moments, brand identity, corporate branding, excavation, artifacts. Purpose: The purpose of this study is to discover pivotal moments influencing brand identity through the concept deemed as brand archeology. READ MORE

  4. 3. The adaption of AI for marketing management : A case study of AI’s influence in decision making

    University essay from Högskolan Dalarna/Institutionen för kultur och samhälle

    Author : George Iskef; [2022]
    Keywords : Artificial Intelligence; Marketing Management; Decision Making;

    Abstract : The following research builds an understanding of the practical implication of AI to marketing management. The study explores the research problem based on the empiricism of professionals. The investigation regards their perceptual understanding of AI's applicable influence on their responsibilities. READ MORE

  5. 4. The Impact of Covid-19 on Restaurants and Consumer Behaviour with in Jönköping Region

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Belinda Lemini Kunde; Inga.Britt Morgan; Martin Genov; [2022]
    Keywords : COVID-19; pandemic; restaurant; restaurant industry; consumer behaviour; ADKAR change model; EKB model; change management; digital marketing strategy; social media;

    Abstract : Abstract   Background:  With the COVID-19 pandemic, consumer behaviour has adjusted accordingly, especially in relation to the restaurant industry. This issue is also present in the restaurant managers responses displayed at this critical event. READ MORE

  6. 5. Digital Marketing Influences on Consumer Fashion Product Purchase Decision Through Facebook.

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Saiful Islam; [2022]
    Keywords : Digital Marketing; social media; Facebook marketing; Fashion product; social network advertisement; Purchase influences; Purchase decision: Bangladesh perspective.;

    Abstract : Consumer purchase decisions is a vital process for online fashion retailers to customers. The Corona pandemic has resulted in more people purchasing through the internet and increase online shopping in Bangladesh than ever before. READ MORE