Essays about: "marketing mix bachelor thesis"

Found 4 essays containing the words marketing mix bachelor thesis.

1. 1. A study of how the Brick and Mortar business can utilize Location-based Marketing in Sweden. : Technologies, Strategies, Privacy & Integrity and Receptiveness from a consumer and expert perspective.

   University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

   Author : Philip Lagström; Gustaf Stenlund; [2014]
   Keywords : Location-based marketing; Geo-fencing; Smartphone; brick and mortar;

   Abstract : Title: A study of how the Brick and Mortar business can utilize Location-based Marketing in Sweden. - Technologies, Strategies, Privacy & Integrity and Receptiveness from a consumer and expert perspective. Date: 2014-05-20 Level: Bachelor Thesis in Marketing Authors: Philip Lagström and Gustaf Stenlund. Supervisor: Klaus Solberg Søilen. READ MORE

3. 2. French luxury companies: Challenge to design E-Commerce without affecting their brand image

   University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

   Author : Paul LASSALLE; Clément LEMAIRE; [2010]
   Keywords : Marketing; luxury companies; french; e-commerce; brand image; E-merchandising; E-CRM; Louis Vuitton; Luxury market; French market; Website; Brand and Reputation;

   Abstract : Title: French luxury companies: Challenge to do E-Commerce withoutaffecting their brand image Authors: Clément LEMAIRE and Paul LASSALLE Supervisor: Jean-Charles Languilaire Level: Bachelor Thesis in Business Administration, Marketing Key words: Marketing, E-commerce, E-merchandising, E-CRM, Louis Vuitton, Luxury market, French market, Website, Brand and Reputation Purpose: How French luxury companies, in a context of changing demand, use the e-commerce without affecting the image of their brand? Method: In the method we explain that we decide to use a descriptive method of research. We collect secondary data from our University Library and primary data from our observation of Louis Vuitton website. READ MORE

4. 3. Online Consumer Sales Promotion : A study of four American companies' websites.

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Emma Berter; Christina Blomqvist; [2010]
   Keywords : Online consumer sales promotion;

   Abstract : Title: Online consumer sales promotion in retail clothing companies – a study of four American companies’ websites. Authors: Emma Berter and Christina Blomqvist Advisor: Venilton Reinert Level: Bachelor thesis in Marketing, (15 Swedish credits), Spring 2010 Keywords: Online marketing, marketing mix, consumer sales promotion Question: How can retail clothing companies use consumer sales promotion to try to increase sales on their websites? Purpose: The purpose was to investigate how consumer sales promotion can be used on retail clothing companies’ websites to increase sales. READ MORE

5. 4. Standardizing or adapting the marketing mix across culture : a study case: Agatha

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Elise Meyer; Ingrid Bernier; [2010]
   Keywords : ;

   Abstract : Title: Standardizing or adapting the marketing mix across culture Authors: Ingrid Bernier and Elise Meyer Supervisor: Jean-Charles Languilaire Level: Bachelor Thesis in Business Administration, Marketing Key words: Culture, international marketing, marketing strategies, standardization and adaptation Purpose: Compare two strategies, standardization and adaptation, to show how companies manage cultural differences. Method: Our research method is a descriptive one. READ MORE