Essays about: "marketing mix city"

Showing result 1 - 5 of 6 essays containing the words marketing mix city.

  1. 1. Store image perceptions

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Wikström Linus; [2015]
    Keywords : Store image; Customer satisfaction; Store Loyalty; Perception; Retail mix;

    Abstract : Abstract Background The food retail business is characterized by fierce competition between a few large actors and low switching costs for consumers due to the similar offerings of the stores. In an oligopolistic market struc- ture like this it is critical for stores to create a loyal customer base in order to gain a competitive advantage. READ MORE

  3. 2. From "win-win" to "lose-lose" : how neoliberalism undermines the sustainable city - a case study of Hamburg

    University essay from Lunds universitet/LUCSUS

    Author : Eva Wiesemann; [2014]
    Keywords : environmental gentrification; sustainability science; sustainable cities; critical urban theory; social mix; Social Sciences;

    Abstract : Throughout the last years, more and more cities around the world have integrated sustainability into their development goals to deal with today’s multiple environmental and social challenges. Simultaneously, an exploding strand of research stresses the potential of cities in a transition towards sustainability. READ MORE

  4. 3. City Marketing: How to promote a city? : The case of Umeå

    University essay from Handelshögskolan vid Umeå universitet

    Author : Amélie Balencourt; Antonio Curado Zafra; [2012]
    Keywords : Destination Marketing; City Marketing; ECC European Capital of Culture ; Umeå and Perception of the City.;

    Abstract : A context of increased competition between territories for attracting investments and people has led the cities to implement Marketing and Branding strategies. Those strategies should be adapted in order to fit the cities’ requirements and needs, consequently city managers and planners have to be initiated to those techniques. READ MORE

  5. 4. Shopping as an experience

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : ANDERSSON CAROLINE; [2011]
    Keywords : shopping malls; shopping centers; fashion management; experience marketing; relationship marketing; branding;

    Abstract : The consumption society is expanding with stores and shopping malls which require that a store as well as a mall distinguish from the great mass. Today's consumption society is a difficult marketplace for companies to reach out to their consumers. READ MORE

  6. 5. It’s Not Easy Being Fair: Promoting Sustainable Consumption as a Fairtrade City – the Case of Malmö

    University essay from Malmö högskola/Fakulteten för kultur och samhälle (KS)

    Author : Amy Chin; [2011]
    Keywords : Communication; sustainable consumption; Fair Trade; Fairtrade City; social marketing;

    Abstract : This case study sets out to gain an understanding of the complexities involved in promoting sustainable consumption by looking at Malmö Fairtrade City’s communication approach and the challenges it faces. Analyzing empirical data from in-depth interview and archival documentation, the results show that Malmö Fairtrade City uses a mix of multi-step and network approaches in its communication. READ MORE