Essays about: "marketing mix cosmetics"

Found 2 essays containing the words marketing mix cosmetics.

  1. 1. Foreign Market Analysis : Should Oriflame Enter France?

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Michael Tunbjer; Marion Jarne; [2006]
    Keywords : Foreign Market Analysis; Foreign Market Selection; International Marketing; 5 Cs; Oriflame; Direct Sales; French Market of Direct Sales; Utländsk Marknadsanalys; Val v Utländska Marknader; Internationell Marknadsföring; 5 C; Oriflame; Direktförsäljning; Franska Marknaden för Direktförsäljning;

    Abstract : The global marketplace today encompasses 6 billion people. Many companies are beginning to see themselves as international rather than national acting on a global arena. An essential aspect of going abroad is to know where to go and why to go there. READ MORE

  3. 2. The Role of Cultural Differences in the Product and Promotion Adaptation Strategy: A L'Oréal Paris Case Study

    University essay from Ekonomihögskolan, EHV

    Author : Lauranne Fina; Tytti Luc; Emilie Venezia; [2006]
    Keywords : Culture; Consumer Behaviour; Adaptation Strategy; L Oréal Paris;

    Abstract : Nowadays, firms are becoming more and more global. However, are consumers becoming global too? Therefore, the challenge for the firms consists in determining if they should adapt their products or if they should consider the consumers as being global, and keep their product standardized. READ MORE