Essays about: "marketing mix during crisis"

Found 4 essays containing the words marketing mix during crisis.

  1. 1. Marketing Innovation for SMEs during COVID-19 Pandemic : A case study of the hospitality industry in Norrbotten

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle; Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Simon Gustavsson; Simon Larsson; [2020]
    Keywords : ;

    Abstract : As a global disaster, the COVID-19 pandemic (coronavirus)  has an impact on the whole world economy. The pandemic threatens the survival of small and medium sized enterprises (SMEs) globally and nationally. It appears inevitable that this pandemic has created a difficult business environment for small and medium sized enterprises to operate in. READ MORE

  2. 2. Marketing Mix during financial crisis : A case study of gyms and sport clubs in Balearic Islands

    University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET); Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : Nicolas Alejandro Forte Sureda; Ignasi Aguiló Janer; [2014]
    Keywords : marketing; crisis; marketing during crisis; marketing mix; marketing mix during crisis; sport marketing;

    Abstract : The current financial crisis has stroke the World without leaving alone any sector, firmor household. Some sectors have been more affected than other ones. In the sport sector,gymnasiums and sport clubs have to adapt to the new situation while companies that didnot have been force to shut down or fire employees to stay afloat. READ MORE

  3. 3. Business to consumer web-site under the financial crisis

    University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET); Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : Yi Gao; Liangjun Ying; [2009]
    Keywords : financial crisis; Electronic commerce; price strategy; promotion strategy;

    Abstract : Global financial crisis, triggered by the U.S. sub-prime mortgage crisis, is now the hot issue all over the world. The crisis has already slowed down the world economy and brought great shocks to almost every industry. READ MORE

  4. 4. Scania in the Swedish Truck Market : A study of how themanagement conducts the marketing according to the MarketingMix

    University essay from Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling; Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling

    Author : Daniel Sjögren; Liselott Holmstedt; [2009]
    Keywords : Marketing Mix; Development of the Marketing Mix; Shortcomings of the Marketing Mix; Four P’s; Four C’s; Scania; The financial crisis affect on Scania; Financial crisis; The truck industry;

    Abstract : Scania is an old and well established company within itsindustry, thus the company has understood, through experience, that it is simply not enough to be product oriented in the truck industry, instead the company has to focus on what is of value to the customer. To know and understand the customer’s business or area of business is a key success factor which develops trust for the company, this trust and knowledge of the customer’s area of operation is of critical importance during economic slowdowns. READ MORE