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Found 4 essays matching the above criteria.
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1. Marketing Innovation for SMEs during COVID-19 Pandemic : A case study of the hospitality industry in Norrbotten
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : As a global disaster, the COVID-19 pandemic (coronavirus) has an impact on the whole world economy. The pandemic threatens the survival of small and medium sized enterprises (SMEs) globally and nationally. It appears inevitable that this pandemic has created a difficult business environment for small and medium sized enterprises to operate in. READ MORE
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2. Marketing Mix during financial crisis : A case study of gyms and sport clubs in Balearic Islands
University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)Abstract : The current financial crisis has stroke the World without leaving alone any sector, firmor household. Some sectors have been more affected than other ones. In the sport sector,gymnasiums and sport clubs have to adapt to the new situation while companies that didnot have been force to shut down or fire employees to stay afloat. READ MORE
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3. Business to consumer web-site under the financial crisis
University essay from Sektionen för ekonomi och teknik (SET)Abstract : Global financial crisis, triggered by the U.S. sub-prime mortgage crisis, is now the hot issue all over the world. The crisis has already slowed down the world economy and brought great shocks to almost every industry. READ MORE
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4. Scania in the Swedish Truck Market : A study of how themanagement conducts the marketing according to the MarketingMix
University essay from Akademin för hållbar samhälls- och teknikutvecklingAbstract : Scania is an old and well established company within itsindustry, thus the company has understood, through experience, that it is simply not enough to be product oriented in the truck industry, instead the company has to focus on what is of value to the customer. To know and understand the customer’s business or area of business is a key success factor which develops trust for the company, this trust and knowledge of the customer’s area of operation is of critical importance during economic slowdowns. READ MORE