Essays about: "marketing mix in banks"
Found 5 essays containing the words marketing mix in banks.
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1. A bank’s strategical positioning within the Green Sector for an increased customer satisfaction : a segmented kano analysis
University essay from SLU/Dept. of EconomicsAbstract : The major banks in Sweden are seen as confusingly similar to their customers. By taking a behavioural focus, banks may understand how they can make themselves unique and increase their customer satisfaction. Through increasing customer satisfaction, banks may be able to gain a competitive advantage and consequently increase their profit. READ MORE
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2. Marketing mix in banking in the time of a global financial crisis.
University essay fromAbstract : Title:Marketing mix in banking in the time of global financial crisis. Purpose:The purpose of this study is to gain better understanding of banks‟ marketing mix in the time of a global financial crisis. READ MORE
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3. Competitor's marketing : How banks acquire and react to knowledge about their competitor's marketing.
University essay from IHH, FöretagsekonomiAbstract : Abstract Introduction The way banks compete has changed dramatically during recent years, mostly because of international trends such as advances in information technology, globalisation and deregulations. This has made competition harsher meaning that survival and success requires knowledge about the competitors and understanding about the way they act and react. READ MORE
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4. Swedbank versus Rabobank : A Comparison of The Services Marketing Mix
University essay from Institutionen för ekonomiAbstract : Aim: This thesis has been conducted after approval of Swedbank, for comparing their services with those of Rabobank. The study aimed finding differences between Swedbank’s and Rabobank’s services. READ MORE
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5. What a Difference a Bank Makes
University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)Abstract : Nowadays, the service industry, especially banks, faces increasing competition. In such environment, differentiation is necessary. The general purpose of this thesis is to understand how a bank can achieve differentiation based on a marketing approach. READ MORE
