Essays about: "marketing mix in france"

Found 4 essays containing the words marketing mix in france.

  1. 1. How Product Properties Drive Wine Sales in Norway

    University essay from KTH/Matematisk statistik

    Author : Elin Blomqvist; Johan Legernes; [2021]
    Keywords : Regression; Wine; Vinmonopolet; Marketing mix; 4P; Price triangle; Statistics; Applied mathematics; Regression; Vin; Vinmonopolet; Marknadsmixen; 4P; Pristriangel; Statistik; Tillämpad matematik;

    Abstract : This project investigates the Norwegian wine market and attempts to provide models of how the sales volume is influenced by different product attributes. The purpose was to examine if and how such relationship can be modelled using multiple linear regression. READ MORE

  3. 2. The role of athlete's sponsorship on the marketing strategy of a sports brand : A qualitative study conducted at HEAD France

    University essay from Umeå universitet/Företagsekonomi

    Author : Matthieu BOUVIER; Marlène LESAULE; [2017]
    Keywords : Athlete; brand; brand awareness; communication; consumer; consumer behaviour; digital; distribution; marketing strategy; influence marketing; sales; social media; social network; sport; sponsorship;

    Abstract : Athletes sponsorship has become an important part of the marketing communication mix for sports brands today. We know that athletes are major celebrities within the mass media in modern society and they can use their image and the power they have directly through their network to interact with customers. READ MORE

  4. 3. The state of the digital music market in France and its tendencies

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Maxence Caillet; Daniel Yamba-Guimbi; [2010]
    Keywords : marketing; digital music; music; France; service; marketing mix; 7Ps theory; marketing; musique digitale; musique; France; service; mix marketing; théorie 7P;

    Abstract : The digital music market is a dynamic market which keeps evolving all the time, as it is the case in France. The purpose is to explore what the state of the current digital music market in France is and its trends. Thus, we exhibit the tools implemented by companies to act in this market. . READ MORE

  5. 4. Foreign Market Analysis : Should Oriflame Enter France?

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Michael Tunbjer; Marion Jarne; [2006]
    Keywords : Foreign Market Analysis; Foreign Market Selection; International Marketing; 5 Cs; Oriflame; Direct Sales; French Market of Direct Sales; Utländsk Marknadsanalys; Val v Utländska Marknader; Internationell Marknadsföring; 5 C; Oriflame; Direktförsäljning; Franska Marknaden för Direktförsäljning;

    Abstract : The global marketplace today encompasses 6 billion people. Many companies are beginning to see themselves as international rather than national acting on a global arena. An essential aspect of going abroad is to know where to go and why to go there. READ MORE