Essays about: "marketing mix of resort"

Found 2 essays containing the words marketing mix of resort.

1. 1. THE ROLE OF COMMUNICATION IN THE REPOSITIONING STRATEGY OF A TOURISM DESTINATION. A CASE STUDY OF A FRENCH SKI RESORT: AVORIAZ

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Léo Joly; Gabriel Juan Tous; [2012]
   Keywords : tourism marketing; core strategy; positioning; repositioning; communication mix; image; ski resort; Avoriaz;

   Abstract : This dissertation examines the role and impact of the promotion tools in the repositioning strategy of a tourism destination. Building on a theory which brings together the repositioning strategy process and the communication mix, this study is conducted through the examination of a case study based on one of the most important and innovative European ski resort: Avoriaz. READ MORE

3. 2. Marketing Analysis and Business Evaluation - : Marketing for a new firm Resort Västra Lägern

   University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Author : Xuying Xie; [2007]
   Keywords : Marketing mix; SWOT analysis; Entrepreneurship; Tourism and recreation industry; Sweden;

   Abstract : Hospitality, tourism and leisure are industry sectors where different factors impinge together to provide a unique marketing context. The importance of concept intangibles, their significance to life-style and cultural preferences of customers in themselves represent a major challenge. READ MORE