Essays about: "marketing mix people physical evidence process"

Found 4 essays containing the words marketing mix people physical evidence process.

  1. 1. The Role of Standardization and Adaptation in the Marketing Mix : A case study on a professional service firm

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Michelle Larsson; Karin Jakobsson; [2019]
    Keywords : Standardization; Adaptation; Marketing Mix; 7Ps; Internationalisation; Service Firm; PSF;

    Abstract : Background: The service sector has grown immensely during the last decades and the demand for services is increasing. For professional service firms (PSFs) that want to internationalize and move to other markets, it is important to know how to attract customers and how to accommodate their needs. READ MORE

  3. 2. Services Marketing Mix of Foreign Coffee Franchiser in Bangkok

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Warangkana Kombenjamas; Nuchanart Lertrattananon; [2011]
    Keywords : excellant;

    Abstract :                                                                        Abstract Title:                     Services Marketing Mix of Foreign Coffee Franchiser in Bangkok Program:               International Marketing Authors:                Miss Warangkana Kombenjamas (19801029)                             Miss Nuchanart Lertrattananon (19870818) Supervisor:            Jean-Charles Languilaire Examiner:              Ole Liljefors Final Seminar:        30/5/2011 Research Question: How services marketing mix of Foreign Coffee Franchisers in Bangkok and demographic factors affect consumer behaviors? Purpose:                To explore the components of services marketing mix and demographic factors that has an impact on consumer behaviors. Method:                 This study is mainly grounded on quantitative method using questionnaire The data collection was come from primary data (questionnaire) and secondary data (books, journals, and internet website). READ MORE

  4. 3. The battle of DTAC in Thailand’s mobile phone operator market

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Parunya Vanasakul; Supisra Arayaphong; Ploychompoo Wankeao; [2008]
    Keywords : Marketing;

    Abstract : ABSTRACT Date: 2008-05-26 Program: International Marketing Course Master Thesis International Marketing (EF0705) Authors Parunya Vanasakul (830422) Ploychompoo Wankeao (850418) Supisra Arayaphong (831102) Teacher Tobias Eltebrandt Title The battle of DTAC in Thailand’s mobile phone operator market Strategic question How can DTAC gain higher market share by focusing on customers in Bangkok? Purpose The purpose of this research is to investigate, analyze current competition between DTAC and other competitors with customer insight in order to find out the possibility for DTAC to gain more market share in Thai telecommunication market by focusing on customers in Bangkok area. Theory and Method Researchers apply ‘Business Strategy theory and Marketing mix for service company or 7Ps’ to answer the strategic question by collecting primary data from questionnaire and interview, while the secondary data are collected from various reliable sources. READ MORE

  5. 4. What a Difference a Bank Makes

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Alexander Klaus; Ségolène Marie; [2006]
    Keywords : Bank Differentiation; Customer Relationship Management; Marketing Mix; Financial Service Marketing;

    Abstract : Nowadays, the service industry, especially banks, faces increasing competition. In such environment, differentiation is necessary. The general purpose of this thesis is to understand how a bank can achieve differentiation based on a marketing approach. READ MORE