Essays about: "marketing mix questionnaires"

Showing result 1 - 5 of 6 essays containing the words marketing mix questionnaires.

1. 1. Hur kommuniceras klimatfördelarna med att bygga flerbostadshus i trä

   University essay from SLU/Dept. of Forest Economics

   Author : Martin Söderlund; [2019]
   Keywords : hållbar marknadsföring; makromodell av kommunikation; marknadsföringsmix; mikromodell av kommunikation; marketing mix; macro model of communication; micro model of communication; sustainable marketing;

   Abstract : I takt med en ökad konsumentmedvetenhet och kunskap kring konsumtionens klimatpåverkan kritiseras traditionella strategier inom marknadsföring allt hårdare. Kritiken har framförallt handlat om marknadsförares främjande av överkonsumtion och att på så sätt ha bidragit att skapa ett ohållbart konsumtionssamhälle. READ MORE

3. 2. Consumer attitudes toward Quick Service Restaurants in Thailand: the study of influencing factors affecting purchase making decision

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Pattaraporn Jiranyakul; Chitraporn Yoksvad; [2011]
   Keywords : Quick service restaurant;

   Abstract : Abstract Date:                                 May 11, 2011 Program:                        MIMA-International Marketing Course name:                        Master Thesis (EFO705) Title:                                  Consumer attitudes toward Quick Service Restaurants in Thailand: The study of influencing factors affecting purchase                                        making decision Authors:                         Miss Pattaraporn Jiranyakul                                       Miss Chitraporn Yoksvad Tutor:                                Johan Grinbergs Problem statement:         “What is the driving force or the reason behind the fast food consumption of the Thai consumers?”  Purpose:                         The purpose of this paper is to “investigate Thai consume attitude toward Quick Service Restaurant (QSR) on Thai                                       consumer choice and the most impportant marketing factors." Method:                          This paper has applied for the quantitative method with questionnaires survey. READ MORE

4. 3. Implementation of Green Marketing Strategy in China : A Study of the Green Food Industry

   University essay from Avdelningen för ekonomi

   Author : Haofu Fan; Lin Zeng; [2011]
   Keywords : Green food; Green marketing; Green marketing mix; Consumer behavior; Green consumer;

   Abstract : Title: Implementation of Green Marketing Strategy inChina - A Study of the Green Food Industry Research Aim: Our research aim is to explore factors which influence Chinese consumers’ behavior, analyze marketing strategies of company we interviewed according to four Ps of conventional marketing mix, and finally put forward our own opinions about how green food companies use four Ps of conventional marketing mix to implement green marketing strategy in green food industry in China. Methodology: This thesis studies green marketing of green food industry inChina from two aspects, consumers and company we interviewed by conducting a mixed methods research. READ MORE

5. 4. A Study of Factors Affecting on Men’s Skin Care ProductsPurchasing, Particularly in Karlstad, Sweden

   University essay from Fakulteten för ekonomi, kommunikation och IT

   Author : JIRAPORN SURAKIATPINYO; CHANINTORN MOUNGKHEM; [2010]
   Keywords : metrosexual; men’s skin care product; self-esteem; masculinity; men’s beauty;

   Abstract : This study examines in some depth the influences of marketing mix, social factors, emergence of the metrosexual, evolution of femininity and masculinity, self-esteem and customer decision making on the male consumer behavior in purchasing skin care products in Sweden, particular in Karlstad. In do so, the theories of masculinity and femininity, customer behavior theory, customer decision making’s theory, theory of metrosexual and theory of the four Ps in marketing mix strategy are employed as a theoretical framework and also adapted with theory of the self esteem involvement. READ MORE

6. 5. Creating marketing strategies for wedding business unit of Amari Atrium Hotel

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Apiwat Suvagondha; Pattamaporn Soparat; [2008]
   Keywords : marketing strategies; wedding business; hotel;

   Abstract : Abstract Date: May 29, 2008 Course: Master Thesis (EFO 705) Authors: Apiwat Suvagondha 790819 Pattamaporn Soparat 840216 Tutor: Tobias Eltebrandt Title: Creating marketing strategies for wedding business unit of Amari Atrium Hotel Problem: What should be marketing strategies for wedding business unit of Amari Atrium Hotel? Purpose: The aim of our thesis is to analyze the wedding market in Bangkok together with consumer purchasing behavior of Thai’s couple regarding to wedding ceremony in order to create the marketing strategies towards marketing mix (7Ps) for wedding business unit of Amari Atrium Hotel. Method: This thesis will be mainly focused on the information gathering from the primary data by conducting interviews and questionnaires distribution to gain the insight and in-dept information for this market and very useful for the target audience. READ MORE