Essays about: "marketing mix thesis abstract"
Showing result 1 - 5 of 10 essays containing the words marketing mix thesis abstract.
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1. Mash It Up! Exploring the Phenomenon of Retail Mash-Up and the Survival of the Physical Retail Place in a Digitalised World
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Forces such as globalisation, digitalisation and changes in consumer behaviour have led to a discussion among practitioners as well as scholars whether the physical retail place will stay relevant or even exist in the future. One way for brick-and-mortar retailers to stay competitive is to adopt new and innovative business models and formats, alongside a focus on the customer experience and how to optimise the physical place to stimulate feelings in a way which cannot be achieved online. READ MORE
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2. Store image perceptions
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Abstract Background The food retail business is characterized by fierce competition between a few large actors and low switching costs for consumers due to the similar offerings of the stores. In an oligopolistic market struc- ture like this it is critical for stores to create a loyal customer base in order to gain a competitive advantage. READ MORE
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3. The Internet and Marketing : A case study of SmartGuy AB. and PostNord AB
University essay from Högskolan i Gävle/Avdelningen för ekonomiAbstract : ABSTRACT Title: The Internet and Marketing: A case study of SmartGuy AB. and PostNord AB. Level: D-Level Final Master Thesis in Business Administration Authors: Naa A. Allotey and Ashenafi T. READ MORE
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4. Consumer attitudes toward Quick Service Restaurants in Thailand: the study of influencing factors affecting purchase making decision
University essay from Akademin för hållbar samhälls- och teknikutvecklingAbstract : Abstract Date: May 11, 2011 Program: MIMA-International Marketing Course name: Master Thesis (EFO705) Title: Consumer attitudes toward Quick Service Restaurants in Thailand: The study of influencing factors affecting purchase making decision Authors: Miss Pattaraporn Jiranyakul Miss Chitraporn Yoksvad Tutor: Johan Grinbergs Problem statement: “What is the driving force or the reason behind the fast food consumption of the Thai consumers?” Purpose: The purpose of this paper is to “investigate Thai consume attitude toward Quick Service Restaurant (QSR) on Thai consumer choice and the most impportant marketing factors." Method: This paper has applied for the quantitative method with questionnaires survey. READ MORE
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5. CAN Europe - Market Research of Sweden
University essay from Akademin för hållbar samhälls- och teknikutvecklingAbstract : Abstract Date: May 15, 2009 Course: Master thesis, EFO705 Authors: Hanna Jokiperä 800218-T108, [email protected] Ruusa Mustonen 830711-P263, [email protected]. READ MORE