Essays about: "marketing mix to create different advantage."

Found 2 essays containing the words marketing mix to create different advantage..

1. 1. Store image perceptions

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Wikström Linus; [2015]
   Keywords : Store image; Customer satisfaction; Store Loyalty; Perception; Retail mix;

   Abstract : Abstract Background The food retail business is characterized by fierce competition between a few large actors and low switching costs for consumers due to the similar offerings of the stores. In an oligopolistic market struc- ture like this it is critical for stores to create a loyal customer base in order to gain a competitive advantage. READ MORE

3. 2. Marketing Analysis and Business Evaluation - : Marketing for a new firm Resort Västra Lägern

   University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Author : Xuying Xie; [2007]
   Keywords : Marketing mix; SWOT analysis; Entrepreneurship; Tourism and recreation industry; Sweden;

   Abstract : Hospitality, tourism and leisure are industry sectors where different factors impinge together to provide a unique marketing context. The importance of concept intangibles, their significance to life-style and cultural preferences of customers in themselves represent a major challenge. READ MORE