Essays about: "marketing mix"
Showing result 21 - 25 of 216 essays containing the words marketing mix.
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21. COVID-19’s Effect on Consumer Decision-Making in Millennials : A Study of Fashion Consumption in Sweden
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: With the COVID-19 pandemic having brought on drastic lifestyle changes in the form of lockdowns, stay at home orders and social distancing directives, there exists an avenue for research for how these circumstances have affected the decision-making process of millennials towards fashion products. This can be done by exploring the changes that the COVID-19 pandemic has had on millennials' consumer decision making process. READ MORE
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22. How Product Properties Drive Wine Sales in Norway
University essay from KTH/Matematisk statistikAbstract : This project investigates the Norwegian wine market and attempts to provide models of how the sales volume is influenced by different product attributes. The purpose was to examine if and how such relationship can be modelled using multiple linear regression. READ MORE
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23. International Students’ Choice of Swedish Higher Education Institution
University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknikAbstract : How does the services marketing mix, push-pull factors, and brand reputation influence international student’s choice of a Swedish university? This study aims to examine the relationship between international student’s choice of a Swedish university and the factors such as services marketing mix, push-pull factors, and brand reputation. The purpose of this paper is to understand how these factors influence international student choices in selecting a Swedish higher education institution. READ MORE
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24. A cross-case analysis of Swedish companies to investigate adaptations of the marketing mix to retain customers as a reaction to COVID-19.
University essay from Högskolan i HalmstadAbstract : .... READ MORE
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25. The Role of Organizational Culture on Green Marketing
University essay from Högskolan i Gävle/Avdelningen för ekonomiAbstract : Title: The Role of Organizational Culture on Green Marketing Level: Final Thesis for Master’s Degree Program Authors: Lucia Gido Chuwa and Ukpemeobong Usen Ibokette Supervisor: Dr. Daniella Fjellström Examiner: Dr. READ MORE