Essays about: "marketing nigeria"

Showing result 1 - 5 of 10 essays containing the words marketing nigeria.

1. 1. How Does  Social Media Marketing Impact the Consumer Decision-marketing in Nigeria.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Chinonso David Ozioma; [2023]
   Keywords : ;

   Abstract : This study investigated the effect of social media marketing on consumer patronage decision making with specific focus on small businesses in Port Harcourt, Rivers State Nigeria. To achieve this, three specific objectives were created, such as to ascertain the effect of social media marketing on consumer patronage intention, examine the effect of social media marketing on consumer patronage and determine the effect of social media marketing on repeat purchase. READ MORE

3. 2. CSR As A Marketing Strategy Among Manufacturing Companies In Nigeria.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : RASHEED ADIGUN; [2021]
   Keywords : ;

   Abstract : Foremost, I would like to thank my tutor, Miralem Helmefalk for the guidance he provided thefew times we met while writing this thesis, also to the examiner, Anders Pehrsson for importantinsights he provided during seminars. In addition, I would like to thank opposing team for valuable contribution and providingdifferent ideas in discovering errors and also Linnaeus university for providing a suitable andquality environment. READ MORE

4. 3. The Role of Organizational Culture on Green Marketing

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Lucia Chuwa; Ukpemeobong Ibokette; [2020]
   Keywords : Green marketing; green marketing mix; organizational culture; Sweden; Nigeria; environmental sustainability and Natural Resource Based View Theory.;

   Abstract : Title: The Role of Organizational Culture on Green Marketing Level: Final Thesis for Master’s Degree Program Authors: Lucia Gido Chuwa  and Ukpemeobong Usen Ibokette Supervisor: Dr. Daniella Fjellström Examiner: Dr. READ MORE

5. 4. Solution to Entrepreneurs problems in Nigeria;Comparision with Sweden

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Monday Nosakhare; Echezona C. Eriobunah; [2013]
   Keywords : Entrepreneurship business; Enterpreneurs; Developed and Developing country.;

   Abstract : This research aims at pointing the problems associated with entrepreneurship business in Nigeria using Sweden as a role model where most entrepreneurs record more success than in Nigeria, it then concludes with the solution to achieving success by Nigerian entrepreneurs. Our source of data was from qualitatitaive method of data collection. READ MORE

6. 5. Challenges in Emerging Markets: The case of Swedish firms in Sub-Saharan African Markets

   University essay from Avdelningen för ekonomi

   Author : Joseph Okhiria; Dimkpa Princewill; [2013]
   Keywords : Key words: Internationalization; Corporate Social Responsibility CSR ; Markets; Corruption; Political Instability; Economic challenges; Cultural Differences;

   Abstract : Title:  Challenges in Emerging Markets: The case of Swedish firms in Sub-Saharan African Markets Level:  Final thesis for Master Degree in Business Administration   Authors:  Joseph Okhiria and Princewill Dimkpa   Supervisor:  Professor Akmal Hyder                                                      Date: 10th June 2013   Aim: The aim of this study is to investigate and understand the major challenges Swedish firms experience in SSA markets, and how they manage these challenges.  Method: Qualitative study was done on a Swedish firm and an intermediary in SSA countries. READ MORE