Essays about: "marketing non-profits"
Showing result 1 - 5 of 7 essays containing the words marketing non-profits.
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1. Explaining customers’ relationship commitment in the non-profit sector
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Purpose The purpose of the study is to explain what affect customers’ relationship commitment to non-profits organizations. Methodology This study employs the quantitative approach with the help of webbased survey. Findings Relationship commitment has two direct antecedents, namely trust and relationship benefits. READ MORE
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2. What can Swedish Non-profit organisations employ from For-profit organisations’ marketing and internationalisation operations?
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : .... READ MORE
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3. Social media evaluation for non-profit organizations : The case of Oxfam Italia
University essay from Uppsala universitet/Medier och kommunikationAbstract : The thesis presents an evaluation of the Facebook page of the Italian non-profit organization Oxfam Italia from November 2013 to March 2014. The research’s aim is to analyze the community which follows the organization, how this community interacts with it and how the moderators of the page communicate with its followers. READ MORE
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4. The stories charities tell : An explorative study on the role of stories in charities' internal branding
University essay from Företagsekonomiska institutionenAbstract : Charities struggle with scarce marketing and branding resources, as do many non-profits, but nevertheless they need to communicate a trustworthy external brand. A strong internal brand is suggested to enhance the external brand and storytelling is addressed as an established tool for internal branding. READ MORE
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5. Exchanges in a Not For Profit Organization: A Case Study Of Green Voluntee
University essay from Akademin för ekonomi, samhälle och teknikAbstract : This case study deals with the identification and description of exchanges that occur in a not for profit organization, in our case is the Green Volunteers, and how these exchanges are essential for the achievement of their objectives. This thesis provides a basic framework for understanding and analyzing existing exchanges for future researchers. READ MORE