Essays about: "marketing of Real estate thesis"

Showing result 1 - 5 of 15 essays containing the words marketing of Real estate thesis.

1. 1. Place branding stigmatised residential areas : A study of narratives in Swedish medium-sized municipalities.

   University essay from Linköpings universitet/Institutionen för tema

   Author : Dirie Abukar; [2022]
   Keywords : ;

   Abstract : Stigma has for a long time been an issue in residential areas that have social and economic impediments, which has a detrimental impact on the local population. The thesis examines how institutions such as the police, municipalities and real-estate companies has shaped the area image through their selected initiatives. READ MORE

3. 2. The Emergence of Nation Sub-Branding: A Case Study on the Discourses of 'The National Developer of Egypt'

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Amr Ammar; [2021]
   Keywords : Nation branding; sub-branding; social justice; hegemony; Laclau and Mouffe’s Theory of Discourse; Social Sciences;

   Abstract : This thesis explores the emerging strategy of nation sub-branding and critically argues for the domestic implications it has on national identities and the falsely promoted tradition of social justice. The study situates itself within the critical cultural stream of nation branding research, rejecting, however, prior scholarly presumption that a segmented nation brand could mean less marginalization. READ MORE

4. 3. SoFo in Stockholm: Placemaking in the age of hipster urbanism

   University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

   Author : Christopher Pickering; [2020]
   Keywords : critical urban theory; gentrification; grassroots; place; placemaking; housing; small business;

   Abstract : The transformation of cities through gentrification and the commodification of culture and green space are central problems in Urban Studies. This thesis investigated how cities like Stockholm can move forward from this gentrification. READ MORE

5. 4. Nudging: Within the Context of Place Marketing

   University essay from KTH/Fastigheter och byggande

   Author : Anna Eriksson; Jesper Tränck; [2018]
   Keywords : Nudging; Behaviour; Place Marketing; Place Branding; City Marketing; Urban Planning; Place Development; Nudging; Beteende; Platsmarknadsföring; Stadsplanering; Platsutveckling;

   Abstract : Sergels torg in Stockholm, Sweden, and the surrounding areas have possibly negative associations in the minds of individuals. To then influence and change a negative mindset related to a place can be a difficult task for real estate managers. READ MORE

6. 5. The real [estate] customer experience journey

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Tobias Ehrs; Hampus Lindfors; [2018]
   Keywords : Customer experience; customer experience journey; customer experience management; real estate; complex durable goods; millennials; Business and Economics;

   Abstract : Title: The real [estate] customer experience journey - a study of customer experience journeys within the Swedish real estate industry Course: BUSN39 Business Administration: Degree Project in Global Marketing - Master Level Authors: Hampus Lindfors & Tobias Hansson Ehrs Seminar date: 2018-06-04 Keywords: Customer experience, customer experience journey, customer experience management, real estate, complex durable goods, millennials. Purpose: The purpose of this study is to analyze how millennials perceive the customer experience journey of purchasing newly built apartments, and also to suggest appropriate ways to innovate and improve the customer experience journey within the real estate sector. READ MORE